Hyatt to Spend $15mil to Debut New Brands

Gold Passport members can now earn free nights, credit toward elite status and more at new Hyatt bra

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. October 14, 2008

MARCH 6, 2006. On March 1, 2007 Hyatt launched its largest Hyatt Gold Passport advertising campaign ever in television, newspaper, magazine, airports and online networks. The $15 million campaign features Hyatt's two new brands, Hyatt Place and Hyatt Summerfield Suites, and their integration into the Hyatt Gold Passport global frequent guest program.

Illustrated in the new campaign, Hyatt Gold Passport members can now earn free nights, credit toward elite status and enjoy in-hotel tier benefits at all Hyatt brand locations worldwide, including Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt and now, Hyatt Place and Hyatt Summerfield Suites. Hyatt Place and Hyatt Summerfield Suites offer comfort, technology and style for both business and leisure travelers and extend Hyatt's network for guests to earn and redeem Gold Passport points.

The new television spots will air on ESPN, CNN, Fox News, Golf Channel, Food Network, HGTV, Bravo, Comedy Central and A&E, among other outlets. This campaign also marks Hyatt Gold Passport's largest online presence with over 111 million impressions on thousands of websites including CNN.com, Forbes.com and Fodors.com as well as advertising.com, which is a network of more than 18,000 sites.

'For more than 20 years Hyatt has offered truly unique experiences and services for its Gold Passport members. Now, we are thrilled to integrate two new brands into our rapidly growing portfolio of properties and offer Hyatt Gold Passport members more opportunities in more places than ever before to earn points and redeem rewards,' said Amy Weyman, vice president, marketing, Hyatt Corporation.

More than 120 Hyatt Place and 30 Hyatt Summerfield Suites properties will be open in the United States by the end of 2007. Hyatt will continue with its aggressive expansion plans into 2008.

The exclusive membership benefits Hyatt Gold Passport members can enjoy at any Hyatt include:

• Five Hyatt Gold Passport points per eligible dollar spent on room rate and incidental charges to use toward free nights

• Credit toward elite Platinum and Diamond membership status

• Platinum and Diamond members will receive point bonuses and select in-hotel benefits

• Free night awards for as few as 5,000 points with no blackout dates or length of stay requirements.

HYATT PLACE

Similar to what travelers might experience at home, guests of Hyatt Place can spread out in their spacious, contemporary guestrooms, taking advantage of free Wi-Fi access while stretched out on the signature Hyatt Grand Bed(TM) or the Cozy Corner sectional sofa sleeper. They can also catch the evening news, the big game or the latest feature movies on the 42-inch flat panel, high-definition television offering 11 channels of high-definition programming in addition to an already impressive channel selection. Hyatt Place guests will also have access to Hotel SportsNetSM, which includes NFL SUNDAY TICKET(TM) and NBA LEAGUE PASSSM as well as other nationally branded professional and college sports programming.

Hyatt Place hotels also feature the Gallery, an innovative welcoming arrival area where guests are personally greeted by the Gallery Host, a dynamic new position in the hospitality industry that encompasses everything from guest check-in to giving personal tours of the hotel. In the Gallery, guests will also find a self-registration kiosk, an intimate coffee and wine caf'e and bakery, free Wi-Fi, a TV den and an e-room with free access to a public computer and printer. Guests at Hyatt Place may purchase signature hot breakfast entr'ees along with Starbucks(R) specialty coffees or enjoy a free continental breakfast. Hyatt Place also offers a variety of freshly prepared, caf'e quality items, including made-to-order entr'ees, sandwiches, soups, salads and pizza which guests can order 24 hours a day, seven days a week via a touch screen menu in the Guest Kitchen or from the Gallery Host.

HYATT SUMMERFIELD SUITES

In January 2006, Hyatt acquired Summerfield Suites, an upscale, all-suite, extended stay brand of 20 properties now named Hyatt Summerfield Suites. In addition to converting the existing hotels into Hyatt Summerfield Suites, the brand will also add another 10 properties to its roster by the end of 2007. Offering a mix of spacious studio, one-bedroom and two-bedroom guest suites, Hyatt Summerfield Suites will deliver a distinctive residential experience for the discerning extended stay guest focusing on attuned comfort, distinguishable quality and purposeful service. Guest suites will feature a full kitchen; a Hyatt Grand Bed; a 32-inch flat-panel, high definition television in the living area; a Cozy Corner stylish, comfortable sectional sofa sleeper; an oversized desk and ergonomic chair; vibrant artwork and warm lighting. The public space will also feature a warm, contemporary look, designed to provide the comfort and sociability of a neighborhood. There will be a lounge area that offers den-style seating areas, as well as larger spaces for groups of all sizes. Here, guests can a enjoy complimentary full breakfast buffet, offered daily, as well as a manager's reception, which takes place nightly Monday through Thursday. The Guest Market will offer a variety of easy-to-prepare items, and guests can take advantage of grocery shopping services. Hyatt Summerfield Suites will also offer comfortable, contemporary small meeting spaces.

Hyatt Summerfield Suites takes everyday comforts to the next level, offering an Internet caf'e with public computers and printers, a fitness center featuring state-of-the-art LifeFitness(R) cardio machines with personal television screens built into each piece of equipment, indoor or outdoor pool, complimentary grill for guest use and laundry services.