Pegasus' hotelbook.com Receives HSMAI Award of Excellence
Trade Association Recognizes Independent Travel Web Site with Silver Award
NEW YORK, NY, March 7, 2007. Hospitality Sales & Marketing Association International (HSMAI) annual Adrian Awards Competition honored Pegasus Solutions' independent travel Web site, www.hotelbook.com , with a Silver Award for Web Marketing Excellence for the site's 2006 integrated Web marketing campaign.
"I'm pleased hotelbook.com has been recognized as a leader in Web marketing," said Wendy Chamier, senior director of eCommerce for Pegasus.
"This Web campaign was designed to achieve optimal exposure for the independent hotels featured on hotelbook.com. Receiving this award demonstrates the campaign's success was not only affirmed by the growing number of consumers coming to our site, but also by the industry."
Hotelbook.com's Web marketing campaign, involving podcasts, blogs, e-newsletters and special promotions was developed in collaboration with Standing Dog Interactive Media and Marketing. The successful campaign has contributed to the more than 30 percent increase in reservations this year for hotels featured on the site.
With a database of nearly 5,000 independent hotels, hotelbook.com features properties in 144 different countries and 1,564 cities, with 1,600 hotels in the Americas, 2,500 in Europe and more than 500 in the Asia-Pacific region.
HSMAI paid tribute to hotelbook.com during the 17th annual HSMAI Adrian Awards Show black-tie gala dinner held Jan. 29 at the New York Marriott Marquis. More than 800 hospitality, travel and tourism industry and marketing executives attended. The HSMAI Adrian Awards Competition, the largest and most prestigious travel event of its kind worldwide, is now in its 50th year. This year's contest attracted more than 1,200 entries from 36 countries, with entries judged by teams of experts from all sectors of the industry.
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