Hotel Sites Go Back to Basics
What's the latest thing in online marketing for hotels? Site design.
MARCH 15, 2007. Hotels have awakened to the challenge from online travel agencies, and they are shifting money into online marketing to meet it, according to a new study by Hospitality eBusiness Strategies (HeBS).
The worldwide study of hospitality executives found that 68% of hoteliers plan to shift their budgets from offline to online marketing in 2007.
Emerging media will not be part of the mix for most hotels, based on respondent opinions about what produces the best return on investment (ROI). Web site optimization was listed most often (72%) by hotel execs, followed by search optimization and organic search (68%) and Web site redesign/design (62%).
Only 17% of respondents named consumer-generated media, blogs and their ilk as bringing high ROI. This is particularly relevant for online video, because individual hotel videos are a competitive advantage that many online travel agencies do not have.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
