SDD Promotes Diane Estner to VP, Global Sales

. October 14, 2008

DELRAY BEACH, FL, September 14, 2006. SDD, Inc., the leading innovator of centralized communication accounting systems and profitability management services for the hospitality industry, announced today the promotion of Diane Estner to Vice President of Global Sales. In her new role, Ms. Estner will focus on the expansion of SDD's global customer, partner, and multi-national brand relationships. "Ms. Estner is highly respected across the hospitality industry for her effective and trusted representation of SDD's capabilities to numerous multi-national hoteliers," said Ron Tarro, CEO of SDD, Inc.

Ms. Estner's elevation to Vice President represents SDD's commitment to expand and effectively service its global customers with world class skills, while promoting Ms. Estner's in-depth and proven experience in understanding the needs of SDD's customers and delivering cost effective, profitable solutions.

"SDD's creation of a global customer development position reinforces SDD's commitment to provide and expand technology and services to the global hospitality industry," further commented Colin Halford, SDD's Executive Vice President of Sales. "Multi-national brands and management companies will for the first time be able to rely on a single telecommunications accounting and profitability management services provider to manage their national and global properties using a single enterprise solution."

Prior to her promotion, Ms. Estner was Director of National Account Sales with emphasis on development of national brand relationships. Ms. Estner is based out of SDD's corporate offices in Delray Beach, Florida and has been with the company for ten years.

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