IdeaWork Studios Presents Rebranding of Spokane's Davenport Hotel Collection
Santa Barbara, CA and Spokane, WA; July 2015 - Branding and interactive agency, IdeaWork Studios, has completed an extensive strategic rebranding of the four Spokane, WA hotels that comprise the Davenport Hotel Collection, as a part of the Davenport's recent admission to the Marriott's Autograph Collection. The Autograph Collection is an evolving ensemble of strikingly independent hotels. Exactly like nothing else, each destination has been selected by Marriott for its quality, bold originality, rich character and uncommon details.
“Each of these four hotels is a unique character in its own right: from the century-rich history of The Historic Davenport Hotel to the brand new Davenport Grand Hotel,” says Jay Schwartz, Founder and Chief Creative Officer of IdeaWork Studios. “Our strategy created a single brand voice to unify the existing disparate identities, which also include The Davenport Tower and The Davenport Lusso. The identity work was comprehensive: we renamed the hotels, developed logos, as well as style guides to educate employees on the brand vision.”
Renowned for their work with prominent hotels across the country ranging from individual projects to full scale identity and branding, IdeaWork was perfectly suited for this task. “We sought out IdeaWork Studios through our affiliation with Autograph Hotels,” says Matt Jensen, Corporate Director of Sales and Marketing at Davenport Hotels. “From our first meeting to the final logo package and brand standards presented, IdeaWork was a great partner. They took the time to understand our business and what made us unique to the market. We valued their input as it was well thought out and easy to follow. We would recommend IdeaWork to any hospitality company that is trying to rebrand and reposition their product.”
IdeaWork Studios, Inc. is a full-service branding and interactive agency with offices in Santa Barbara, New York, and Las Vegas. IdeaWork prides itself on being the antidote to the big-agency experience; the team focuses on excellence and efficiency, delivering big-agency quality work, but without the big-agency bureaucracy. IdeaWork specializes in hospitality, nightlife, gaming, and luxury industries. For more information visit them online www.ideawork.com, or like them on Facebook at www.facebook.com/ideawork.
For more information on Davenport Hotel Collection, visit them online at www.davenporthotelcollection.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
