TripAdvisor Launches New Destination Pages and "Premium Destination Partnership" Advertising Offering

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. March 14, 2016

NEEDHAM, MS. March 14, 2016 - TripAdvisor is committed to helping travelers choose a great destination for their trip. To give its users the tools and resources they need to make informed decisions about where to go, TripAdvisor today announced the redesign of its destination pages and the launch of a new advertising offering called a Premium Destination Partnership that allows DMOs to complement these pages with customized content.

This new Premium Destination Partnership advertising opportunity is available to all DMOs worldwide. Those that choose to participate gain access to a self-service management center that allows them publish the following types of content:

· Collections - Thematic lists of hotels, restaurants and attractions in the destination which are curated by the DMO partner.

· Articles - Posts that offer an engaging way for partners to provide useful travel information for potential visitors.

· Events - A module that gives travelers insights and information about upcoming events within the destination.

For the first time, travelers can view teasers of these Collections, Articles and Events on the new destination pages and click through to a dedicated page to read more.

This new partner-supplied content complements the user-generated content and booking tools already available on TripAdvisor's destination pages.

Premium Destination Partners will receive enhanced reporting capabilities via a redesigned dashboard that will showcase the engagement level and overall performance of all content across all pages and points of sale on TripAdvisor, as well as the campaign's impact on tourism to their destination.

The new destination pages and Premium Destination Partnership opportunity will not only enhance the travel planning and booking experience for our users, but will also drive more exposure for TripAdvisor's DMO partners on the site.

Premium Destination Partnerships are available today across all of TripAdvisor's points of sale in 28 languages. Interested DMOs should inquire with the TripAdvisor sales team at DMOfeedback@tripadvisor.com

About TripAdvisor

TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 350 million unique monthly visitors**, and 320 million reviews and opinions covering 6.2 million accommodations, restaurants and attractions. The sites operate in 47 countries worldwide. TripAdvisor, Inc. (NASDAQ:TRIP) manages and operates websites under 23 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, and www.virtualtourist.com. *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2015 **Source: TripAdvisor log files, Q3 2015

Media Contact:
Kevin Carter
Senior Public Relations Manager
TripAdvisor
kcarter@tripadvisor.com
Office: +1 (781) 800-5237