Luxury Link Celebrates 10 Years
Luxury Link offers anniversary promotion
LOS ANGELES, CA, April 23, 2007. Since Luxury Link's inception on June 1, 1997, this online innovator has evolved into one of the world's leading luxury travel websites. With more than a half million subscribers, it boasts the industry's single most coveted database of luxury travel buyers.
In celebration, Luxury Link is offering a special anniversary promotion to allow new hotel clients the rare opportunity to tap directly into their luxury database. This integrated marketing campaign combines compelling hotel content on www.luxurylink.com, supported with a highly effective "Direct Response" program to guide buyers straight to the hotel's own booking page. Luxury Link is extending this $25,000 custom campaign at the special anniversary rate of $15,000 for the first 10 participants in May 2007.
"The past ten years have been filled with exciting triumphs," said Diane McDavitt, President of Luxury Link. "We are constantly reviewing our products and services, as well as listening to our clients and consumers, to stay ahead of the game and produce optimum results. We know 'Direct Response' is a hot button for our partners. With this new integrated marketing campaign, we are strengthening our commitment to bring clients closer to their desired consumer."
Luxury Link continues to cultivate their community of travel buyers as the ideal audience for their well-heeled clientele. As reported by Nielsen earlier this month, the average age is 45. Average income is $175,000 with 20% of those buyers in the elite $250,000+ demographic. These consumers have an average portfolio value of $1Million, exclusive of real estate, placing them in the top 1% of the population. But more than just high income earners, Nielsen found that these affluent professionals are "comfortable purchasing high-ticket items online", with a quarter of a million stating that they are planning their leisure travel in the next 3 months.
With the help of its loyal audience, Luxury Link has built a reputation in the industry as the online marketing channel that can deliver. Long-time partner Ruth Jones, Director of Sales and Marketing at the Ritz London, calls Luxury Link "an effective source of tactical business." Also stating, "Year by year Luxury Link has continued to increase the number of customers they send to us. We have already seen a marked increase for 2007, with the total bookings to date already reaching past 2006 levels."
Luxury Link plans to continue their stride with the multi-faceted, direct response services packed into their "Anniversary Special", offering hoteliers direct access to their exclusive top-tier buyers.
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