Carlson Launches New Rate Management System
MINNEAPOLIS, MN, January 24, 2008. Carlson Hotels Worldwide, the global hotel company with five brands operating in more than 965 locations in 71 countries, today announced the launch of Rate of the Day, a rate management system that allows hotels an unprecedented level of flexibility and control in setting price points and overall rate structure. With its leading-edge capabilities, Rate of the Day provides a method for hotels to easily shift the entire rate structure for their hotel based upon a base rate,and adjustments can be made for any time period and can be based upon any dollar amount or percentage increase or decrease.
"Rate of the Day significantly improves the efficiency of updating room rates because hotels won't be tied to using fixed rate plans that don't reflect current revenue optimization," said Christine Brosnahan, vice president of Distribution and Reservations for Carlson Hotels Worldwide. "Giving our hotels more control to actively manage rates in a timely manner is a giant step forward that we anticipate will have lasting effects across the industry."
Typical hotel rate management systems only allow hotels to adjust rates based off of fixed rate plans. The price points within these rate plans are traditionally defined via various availability controls (open, close, stay pattern controls, etc.), which are difficult to manage due to the inability to control the length of a guest's stay. With Rate of the Day, stay length is not a deterrent in setting rates as adjustments can be made at any time and changes are reflected throughout the entire rate structure.
Carlson Hotels Worldwide includes more than 965 locations in 71 countries. Specific brands include: Regent(R) Hotels & Resorts; Radisson Hotels & Resorts(R); Park Plaza Hotels & Resorts, Country Inns & Suites By CarlsonSM; and Park Inn(R). Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
