The Biltmore Hotel Spa Premieres New BABOR Retail Installation

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. September 01, 2017

FOR IMMEDIATE RELEASE

THE BILTMORE HOTEL SPA PREMIERES NEW BABOR RETAIL INSTALLATION

The resort's luxurious spa will be the new home for an exclusive BABOR branded installation and retail shop

CORAL GABLES, Fla. (August 30, 2017) - The Biltmore Hotel, a historic landmark located in Coral Gables (Miami), in partnership with BABOR, a pioneer in professional skincare, will unveil a new interactive retail installation and branded space within the luxurious Biltmore Spa. Launching on September 14, the new installation will showcase BABOR's most exclusive products, from cult-classics like Ampoule Concentrates to its newest release, DOCTOR BABOR HYDRO RX, a collection formulated with triple-action hyaluronic acid and HY-3 peptides to hydrate, plump and add radiance to dehydrated and lackluster skin.

As a leader in professional skincare for more than 60 years, BABOR promises both an indulgent experience and visible results with high-end, innovative products, making it a natural fit at the luxurious Biltmore hotel and spa. The new space is dedicated to a fully engaged consumer experience that will allow guests to access BABOR products through first-hand experience and a consultation table, as well as interactive retail and treatment offerings within a serene spa setting.

“We are thrilled to be launching this new retail installation at The Biltmore,” said Benjamin Simpson, Senior Vice President of Marketing at BABOR Cosmetics. “We recognize that partnering with the right resorts, spas and retailers, is a key component in providing our consumer with access to the best treatments and products in a space that exudes the BABOR lifestyle. Naturally, The Biltmore Hotel Spa is the ideal venue for us to expand our luxury line of skin care products, as we serve the same clientele. It is truly a win for all. Our consumers now have a location in Miami, in the very exclusive Biltmore hotel, where they can purchase and experience our innovative products.”

Winner of Elle Germany's 2017 Beauty Award, Aestheticians' Choice Award in 2016, and Most Wanted Beauty Award in 2014, BABOR is invested in the knowledge of skin care experts at The Biltmore Spa.

"We have been privileged to be able to offer our guests services using BABOR's products throughout the last five years. They have experienced and seen visible results. Being able to offer our guests more of BABOR's innovative products in this new, interactive setting is really the perfect match,” said Charlotte Prescott, Director of Spa and Fitness at The Biltmore. “Consumers today are savvier about skincare and they know that BABOR's products are leading the industry with skin care innovations and real results. Naturally we are thrilled with our partnership with BABOR and are really excited to offer more luxury, as well as more value to our clientele.”

For more information on The Biltmore Hotel, its spa and BABOR, please visit www.BiltmoreHotel.com or call 800.727.1926.

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About The Biltmore Hotel: Graced with effortless beauty and sophistication, The Biltmore Hotel is a national historic landmark located in the exclusive Coral Gables area with close proximity to Miami Beach and downtown Miami. The 273-room resort resembles classic Italian, Moorish, and Spanish architectural influences spread over 150-acres of tropical landscape. A favorite of world leaders and celebrities since its opening in 1926, the hotel offers a restored Donald Ross 18-hole, 71 par championship golf course, tennis courts, the largest hotel pool on the East Coast of the United States with private cabanas, a European spa, and an award-winning fitness center. The hotel's dining destinations include the award winning Palme d'Or, recognized by Zagat as one of the best restaurants in the country; Fontana, a traditional Italian restaurant surrounding The Biltmore courtyard and fountain; the poolside Cascade and the 19th Hole Golf restaurant. The hotel also recently unveiled its culinary academy offering an array of hands-on cooking classes for adults and children. The Biltmore is one of South Florida's preferred sites for leisure and business travel, high-level corporate briefings, public policy conferences, and an extraordinary wedding destination. The Biltmore is a member of the Leading Hotels of the World. For more information or to make reservations, please visit www.BiltmoreHotel.com or call (800) 727-1926.

About BABOR: At BABOR we take beauty personally. Founded by Dr. Michael Babor, who patented the first oil based cleanser -- HY-OL, BABOR had been a world leader and pioneer of professional skincare for over 60 years, creating innovative precision formulas, effective products and expert solutions, made in Germany. A BABOR treatment promises both an indulgent experience and visible results. ● SCIENCE: It all began in 1956 with a black rose - the symbol of infinite beauty. Since then, as a pioneer in professional skincare, BABOR has set the standard in skincare research, made in Germany. Today, we remain driven by that pioneering spirit in our passionate quest for individual beauty and perfection. ● PRECISION: Our precision formulas are based on innovative active ingredients. Their effect is enhanced by the professional expertise of BABOR estheticians in our luxurious, tailor-made treatments, which are designed to deliver maximum individual results. ● RESULTS: At BABOR, our highly innovative formations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely indulgent experience. For more information, visit us.babor.com or find us on IG @baborusa.

Biltmore Media Contact: Veronica Villegas / [email protected] Monica Kelly / [email protected] 305-663-3543

BABOR Media Contact: Ellie Wiekamp / [email protected] Amy Denoon / [email protected] 310-693-2991