Denver's Hotel Teatro Completes Multi-Million Dollar Guest Room Renovation

USA, Denver, Colorado. March 14, 2018

Hotel Teatro, Denver's original boutique hotel, announces the completion of a $2.5 million property-wide guest room renovation. Since the project's start in late 2017, all 110 guest rooms have undergone significant updates and now feature custom-built hardwood furniture alongside stylish and comfortable decor.

Guest rooms now offer guests custom-stained white oak cabinetry; a subtle grey fleece wall treatment; new 50-inch flat-screen televisions; new furniture, including a custom chaise lounge, lounge chair, nightstands and coffee table; updated, design-forward soft goods; new lighting; creative touches such as terrariums and contemporary artwork; and more. The hotel's historic, 1400 sq. ft. Chancellor's Suite received similar updates, in addition to new sofas and a custom conference table; the new furnishings complement historic original details within the suite, such as wood-paneled walls and a limestone fireplace.

Lightly used furniture from the previous guest room design were donated to Habitat for Humanity, a nonprofit organization that brings people together to build and furnish homes for those in need.

“We're proud to showcase our new guest rooms,” said David Coonan, general manager. “The first floor of the property was renovated in 2014, and we continue to receive positive feedback regarding the distinctive, thoughtful design. We're confident our guests will similarly respond to the new guest rooms, and find a sense of home blended with a uniquely 'Denver' aesthetic.”

As Denver's original boutique hotel, Hotel Teatro provides guests with a modern experience juxtaposed with the historic setting of the 20th century Renaissance Revival building in which it is housed. The property was built in 1911 as the Denver Tramway Building, with an original design that incorporates a modern steel skeleton and traditional Renaissance Revival-style edifice. In 1997, architects began restoring the Denver Tramway Building, transforming it into the exquisite building that stands as Hotel Teatro, which opened in 1999. The first floor of the property underwent a large-scale renovation in 2014, that included the addition of The Nickel and The Study. The new guest rooms are designed to reflect the look of the property's first floor.

About Hotel Teatro

As Denver's original boutique hotel, Hotel Teatro provides guests with a newly renovated, modern experience juxtaposed with the historic setting of the 20th century Renaissance Revival building in which it is housed. An ideal location in the heart of Denver's music and theatre district, set against a beautiful Rocky Mountain backdrop, the four-diamond Hotel Teatro is surrounded by independently owned and operated restaurants and shops. It is easily walkable to prime Denver destinations such as the Denver Center for Performing Arts, the Colorado Convention Center, Union Station, and professional sports and entertainment venues Coors Field and the Pepsi Center. Home to The Nickel, a popular restaurant featuring dishes comprised of just three to four ingredients, lending to approachable meals influenced by traditions and recipes passed down through generations of American cooking, and The Study, a beautifully designed lounge, bar and gathering venue, Hotel Teatro allows guests to enjoy a one-of-a-kind, local Denver experience. Hotel Teatro was named the “Top Hotel in Denver” in the 2016 Travel + Leisure World's Best Awards and took the number one spot in the “25 Top Hotels in the West,” in the Conde Nast Traveler Readers' Choice Award for the same year. For more information, visit www.HotelTeatro.com, or follow @TeatroDenver on Instagram and @HotelTeatro on Facebook.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.