IHG and Operadora MBA Celebrate Signing of First Avid™ Hotels Property in Mexico
IHG® (InterContinental Hotels Group) and Mexico-based Operadora MBA have announce the signing of the first avid™ hotels property
in Mexico located in Fresnillo, Zacatecas. Executives from both
companies celebrated the signing in a private ceremony in Mexico City.
Jorge Apaez, Chief Operating Officer, Mexico, Latin America & the
Caribbean, IHG, said: "The first signing in Mexico of IHG's new
high-quality midscale brand, demonstrates further momentum for avid hotels. New hotel signings continue to exceed expectations, and total more than 100 avid hotels across
the U.S., Canada and now Mexico, almost one every other day since
launch last year. This latest development demonstrates that owners
believe in the strength of the avid hotels brand and the power of IHG.”
German Ongay, Vice President, Development, Mexico, IHG, added: “The avid hotels brand was developed to meet the needs of everyday travelers who are looking for a high-quality, consistent experience from their hotel stay. We were confident this offering would resonate with owners in Mexico, and Operadora MBA has signed the first franchise agreement for an avid hotels location in the market just three months after launching the brand.”
The avid hotels brand was thoughtfully designed for
travelers who want a hotel experience that meets their expectations for
the type of hospitality they value most—the basics done exceptionally
well at a great value.
The first avid hotels location in Mexico will be strategically
located at the Paseo del Mineral Avenue at the city's main entrance in
an area known for its commercial and business activity. The hotel will
be a four story, new-build hotel with 95 guest rooms and is expected to
open in mid-2019. The avid hotel Fresnillo will offer all of the brand's signature hallmarks:
- The modern exterior hotel design will include an open and airy
retail-like entry, a canopy, and will use the stairwell as an eye
catching red architectural feature.
- On the inside, guests will find vibrant, open public and work areas
and inviting communal spaces that allow guests to relax, work, connect
or eat.
- Guest rooms will include sound reducing features for a superior
night's sleep; a dedicated workspace; open, easy-to-use storage. The
guest bathroom experience will re-energize guests with a fresh and
bright design.
- The hotel will offer a high-quality, complimentary grab-and-go breakfast and marketplace options made for guests on the go.
- The hotel will be equipped with IHG® Connect Wi-Fi with
the fastest speed in the industry and the ability for loyalty members to
be automatically connected for all future visits, and will also
leverage IHG's state-of-the-art, cloud-based next generation reservation
system.
All avid hotels locations will leverage the strength and
scale of the IHG parent brand to further drive confidence and assurance
of this new brand and will be part of IHG® Rewards Club, an industry leading loyalty program. Guests can look forward to experiencing the first location in the U.S., avid hotel Oklahoma City- Quail Springs, when it opens later this summer, less than one year after the brand first launched.