MCR Acquires 140-Key SpringHill Suites Fairfax Fair Oaks in Northern Virginia

USA, New York City, New York. July 31, 2018

MCR, the seventh-largest hotel owner-operator in the United States, has acquired the 140-room SpringHill Suites Fairfax Fair Oaks in Northern Virginia, which received a $1.4 million top to bottom renovation last year.

Just 20 minutes from Dulles International Airport (IAD), Fairfax, Virginia offers something for everyone in the family. See the first supersonic airliner, a Concorde jet, at the nearby Smithsonian Air & Space Museum Steven F. Udvar-Hazy Center, learn how George Washington made whiskey in 1799 at Mount Vernon's working distillery and ride Cannonball Slides at SplashDown Waterpark.


When business calls, the SpringHill Suites Fairfax Fair Oaks is close to Northrop Grumman, General Dynamics, Boeing, the National Reconnaissance Office and other corporate headquarters.


“Everyone should visit Fairfax,” says Tyler Morse, CEO and Managing Partner of MCR. “Historical sites, wineries, golf courses and the Wolf Trap Foundation for the Performing Arts make it the perfect getaway. In August, we look forward to welcoming family members of George Mason University's 36,000 returning students.”


Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.