MCR Acquires 140-Key SpringHill Suites Fairfax Fair Oaks in Northern Virginia

USA, New York City, New York. July 31, 2018

MCR, the seventh-largest hotel owner-operator in the United States, has acquired the 140-room SpringHill Suites Fairfax Fair Oaks in Northern Virginia, which received a $1.4 million top to bottom renovation last year.

Just 20 minutes from Dulles International Airport (IAD), Fairfax, Virginia offers something for everyone in the family. See the first supersonic airliner, a Concorde jet, at the nearby Smithsonian Air & Space Museum Steven F. Udvar-Hazy Center, learn how George Washington made whiskey in 1799 at Mount Vernon's working distillery and ride Cannonball Slides at SplashDown Waterpark.


When business calls, the SpringHill Suites Fairfax Fair Oaks is close to Northrop Grumman, General Dynamics, Boeing, the National Reconnaissance Office and other corporate headquarters.


“Everyone should visit Fairfax,” says Tyler Morse, CEO and Managing Partner of MCR. “Historical sites, wineries, golf courses and the Wolf Trap Foundation for the Performing Arts make it the perfect getaway. In August, we look forward to welcoming family members of George Mason University's 36,000 returning students.”


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Traditionally, hotels have employed a room-centric revenue model. The primary focus was on pricing strategies that could generate the most revenue from the sale of rooms. However, the pandemic has forced hoteliers to look beyond room revenue exclusively, and to maximize all available revenue streams. How is this accomplished? By re-imagining the use and function of every square foot of a hotel property, and how revenue is generated from it. For example, some hotels are rethinking their spaces for different uses - offering rooms for private day meetings, or offering suites for private dinners. Other hotels with meeting spaces are moving beyond daytime conferences and events, and figuring out how to book those spaces in the evenings, on holidays and weekends, for such things as exhibitions, workshops, rehearsals and pop-ups. Still other hotels are leasing work spaces or parking spaces to businesses in their local market. The October issue of the Hotel Business Review will report on how some leading hotels are re-inventing their revenue management strategies.