Choice Hotels Grows Presence in Latin America and Spain With 40 Hotel Openings in 2018

Company Makes First Entry Into Colombia and Spain Through Sercotel Alliance

USA, Rockville, Maryland. November 01, 2018

Choice Hotels International, Inc. (NYSE: CHH) continues to expand its international footprint with 40 hotel openings planned this year in Latin America and Spain. This includes introducing the first Choice Hotels brands in Spain and Colombia, as well as opening hotels in Brazil, Ecuador, Mexico, and Panama, adding nearly 5,000 rooms.

This growth is highlighted by:

  • Spain: 16 Ascend Hotel Collection properties were introduced through Choice Hotels' recent alliance with Sercotel, a leading hotel operator and franchisor based in Spain. Another eight Ascend properties are expected to open before the end of the year.
  • Brazil: Three Sleep Inn hotels and one Quality Inn hotel were opened by Atlantica Hotels, Choice Hotels' master franchisee in Brazil. In addition, two Comfort hotels, one Clarion hotel and one Quality Suites hotel are expected to welcome guests by year end.
  • Colombia: One Clarion hotel opened and two Ascend properties are expected to open in December, all through the Sercotel alliance.
  • Mexico: Choice Hotels Mexico has opened two hotels under the Comfort and Sleep Inn brands. A Comfort Inn hotel is expected to open in December.
  • Panama: An Ascend Hotel Collection property opened through Sercotel.
  • Ecuador: Developer Real Hotels & Resorts opened an Ascend Hotel Collection property, their second in the country.

"We continue to expand and reach new markets all over the world- from Bogota, Colombia, and Cabo San Lucas, Mexico, to Sao Paulo, Brazil, and Barcelona and Madrid, Spain," said Mark Pearce, senior vice president, international division, Choice Hotels. "Our tremendous progress shows our international strategy is working. We continue to forge relationships with high-quality, multi-unit developers and operators for long-term agreements in strategic markets."

Along with the 40 openings this year, the international pipeline continues to grow. Choice Hotels Mexico recently signed an exclusive multi-unit agreement with SI Operaciones, a Mexican private equity fund, to develop 20 new-construction Sleep Inn hotels by 2023.

For more information on Choice Hotels international development opportunities, visit choicehotelsdevelopment.com/international.


Forward-Looking Statement

This communication includes "forward-looking statements" about future events, including hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other "Risk Factors" described in our Annual Report on Form 10-K, any of which could cause actual results to be materially different from our expectations.

Addendum

This is not an offering. No offer or sale of a franchise will be made except by a Franchise Disclosure Document first filed and registered with applicable state authorities. A copy of the Franchise Disclosure Document can be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, development@choicehotels.com.

© 2018 Choice Hotels International, Inc. All rights reserved.


/ SLIDES

About Choice Hotels

Media Contact:

Alannah Don
Coordinator, Public Relations
Choice Hotels International
T: 301-592-5154
E: Alannah.Don@choicehotels.com
W: http://www.www.choicehotels.com
Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2018...

Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.