Montage Palmetto Bluff Appoints Brent Gresham as Director of Operations

USA, Bluffton, South Carolina. November 07, 2018

Montage Palmetto Bluff announced the appointment of Brent Gresham as director of operations. With a deep familiarity of the region and wealth of hospitality experience earned at Forbes Five Star-rated properties, Gresham will oversee overall management and direction of the luxury resort including food & beverage, lodging, security and spa operations. 

"We are thrilled to welcome Brent to the Montage family," said Casey Lavin, general manager of Montage Palmetto Bluff. "His extensive knowledge of the surrounding area and background in luxury experiences and accommodations are vital assets to our team and will help us continue to build unforgettable experiences for our guests and members."

Gresham joins Montage Palmetto Bluff from Charlestowne Hotels, a Charleston, South Carolina-based management company specializing in independent boutique hotels and resorts, where he served as corporate area manager. Prior to that, he served as dual general manager for two Charlestowne properties, French Quarter Inn and The Spectator Hotel, where he was honored as "General Manager of the Year." Gresham was also previously the director of operations at Woodlands Inn in Summerville, South Carolina; and general manager at The Inn at Dos Brisas in Washington, Texas. He began his hospitality career as operations manager at the Westin Hilton Head Resort & Spa, before becoming assistant food & beverage director and director of banquets at The Lodge at Sea Island in the Golden Isles of Georgia.

As a graduate of the University of South Carolina, Gresham earned a bachelor's degree in hotel, restaurant and tourism management, and master's degree in international hospitality and tourism management. He participated in the master's graduate program at École Hotelière de Lausanne in Switzerland, the oldest and most prestigious hotel school in the world. A true industry veteran, Gresham has earned recognition as "Hotelier of the Year" by the Boutique & Lifestyle Lodging Association, "Top Thirty Under 30" in the U.S. by Hotel Management Magazine, and "Hotel Manager of the Year" by the South Carolina Restaurant and Lodging Association.

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Hotel Law: New Administration - New Policies

In a business as large as a hotel and in a field as broad as the law, there are innumerable legal issues which affect every area of a hotel's operation. For a hotel, the primary legal focus includes their restaurant, bar, meeting, convention and spa areas of their business, as well as employee relations. Hotels are also expected to protect their guests from criminal harm and to ensure the confidentiality of their personal identity information. These are a few of the daily legal matters hotels are concerned with, but on a national scale, there are also a number of pressing issues that the industry at large must address. For example, with a new presidential administration, there could be new policies on minimum wage and overtime rules, and a revised standard for determining joint employer status. There could also be legal issues surrounding new immigration policies like the H-2B guest-worker program (used by some hotels and resorts for seasonal staffing), as well as the uncertain legal status of some employees who fall under the DACA program. There are also major legal implications surrounding the online gaming industry. With the growing popularity of internet gambling and daily fantasy sports betting, more traditional resort casinos are also seeking the legal right to offer online gambling. Finally, the legal status of home-sharing companies like Airbnb continues to make news. Local jurisdictions are still trying to determine how to regulate the short-term apartment rental market, and the outcome will have consequences for the hotel industry. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.