Allegretto Vineyard Resort Appoints Lee McGregor as Director of Sales & Marketing

USA, Paso Robles, California. November 08, 2018

The Allegretto Vineyard Resort, a 171-room luxury resort in the Paso Robles wine region, is pleased to welcome esteemed hospitality executive Lee McGregor as Director of Sales & Marketing.

A graduate of California Polytechnic State University, San Luis Obispo, McGregor brings over 20 years of hospitality and management experience to her new role at the Allegretto Vineyard Resort. Early in her career, McGregor worked as Director of Banquet and Catering Sales, Senior Sales Manager and positions of Director of Sales and Marketing for some of the Central Coast's most prestigious hotels and resorts, winning awards such “Manager of the Year.”

Throughout her career, McGregor has proven to be a results-oriented leader with a successful track record of establishing direct sales programs and effective marketing campaigns to generate maximum revenues and profitability for full-service hotels and resorts on the Central Coast. “Drawing on my vast experience in sales and marketing, I understand competitive market strengths and weaknesses, and how to use economic trends to find areas of opportunity,” says McGregor. “I'm thrilled to join the Allegretto team and look forward to furthering the resort's reputation as the premiere luxury destination in wine country.”

“McGregor is a leading industry professional with an invaluable skill set,” adds proprietor Doug Ayres. “Her extensive knowledge and passion for the hospitality industry are essential elements to the success of this role, aligning with our company goals and overall commitment to excellence. We trust she will be a key asset to Allegretto Vineyard Resort and we couldn't be more pleased to have her join our team.”

McGregor resides in Los Osos with her family, where she is an active member of various Central Coast affiliations, including the U.S. Travel Association, and Visit SLO CAL.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.