Allegretto Vineyard Resort Appoints Lee McGregor as Director of Sales & Marketing

USA, Paso Robles, California. November 08, 2018

The Allegretto Vineyard Resort, a 171-room luxury resort in the Paso Robles wine region, is pleased to welcome esteemed hospitality executive Lee McGregor as Director of Sales & Marketing.

A graduate of California Polytechnic State University, San Luis Obispo, McGregor brings over 20 years of hospitality and management experience to her new role at the Allegretto Vineyard Resort. Early in her career, McGregor worked as Director of Banquet and Catering Sales, Senior Sales Manager and positions of Director of Sales and Marketing for some of the Central Coast's most prestigious hotels and resorts, winning awards such “Manager of the Year.”

Throughout her career, McGregor has proven to be a results-oriented leader with a successful track record of establishing direct sales programs and effective marketing campaigns to generate maximum revenues and profitability for full-service hotels and resorts on the Central Coast. “Drawing on my vast experience in sales and marketing, I understand competitive market strengths and weaknesses, and how to use economic trends to find areas of opportunity,” says McGregor. “I'm thrilled to join the Allegretto team and look forward to furthering the resort's reputation as the premiere luxury destination in wine country.”

“McGregor is a leading industry professional with an invaluable skill set,” adds proprietor Doug Ayres. “Her extensive knowledge and passion for the hospitality industry are essential elements to the success of this role, aligning with our company goals and overall commitment to excellence. We trust she will be a key asset to Allegretto Vineyard Resort and we couldn't be more pleased to have her join our team.”

McGregor resides in Los Osos with her family, where she is an active member of various Central Coast affiliations, including the U.S. Travel Association, and Visit SLO CAL.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.