Arrivalist Announces Most Visited Places State by State

Travel Technology Company Introduces Game-Changing New Approach to Measuring Travel and Traffic at Colorado Governor's Tourism Conference

USA, New York, New York. November 19, 2018

Travel technology company, Arrivalist, is turning its data into the most precise visitation awards the industry has ever seen. On October 30, Arrivalist announced the first "ArrivaLIST of Most Visited Places Award" at the Colorado Governor's Tourism Conference, highlighting the 11 most visited locations across six categories. Arrivalist will continue to share its data-based awards one state at a time, recently honoring the Virginian travel industry on November 12, 2018 at the VA-1 Tourism Summit.

The first and only travel location data company of its kind, Arrivalist constantly gathers and measures data from 120 million consumers with location-enabled devices to garner the most precise, comprehensive visitation data ever reported. Their technology allows clients to measure the movement of mobile computing devices to their destination or business post-media exposure - even comparing media-exposed consumers to a dynamic control group, creating critical new measure of incremental visitation.

"At Arrivalist, we take pride in turning large complex datasets into profound new perspectives for destinations, hotels, resorts and attractions," said Cree Lawson, CEO of Arrivalist. "The ArrivaLIST of Most Visited Places creates new, real-world, data driven for consumers, for clients and the tourism industry as a whole. We're thrilled to work with the Colorado Tourism Office to present the first ArrivaLIST rankings and ArrivaLIST rewards."

Historically, visitor information relied on self-reporting, and marketers were only getting a fraction of data they need to accurately understand visitation behavior. Arrivalist is using concrete data to report actual foot-traffic captured in real time.

The Colorado recipients of the "ArrivaLIST of Most Visited Places Award" across all categories are as follows:

  • Most Visited Attraction: The Million Dollar Highway
  • Most Visited Casino: Lady Luck Casino
  • Most Visited Large Hotel & Resort: Hyatt Regency Denver at Colorado Convention Center
  • Most Visited Luxury Hotel: The Broadmoor
  • Most Visited Natural Attraction & Park: Rocky Mountain National Park
  • Most Visited Ski Resort: Breckenridge Ski Resort

Arrivalist's technology is paving a way for more accurate and insightful information that can be used to make informed choices regarding tourism across the globe. The company's methodology measures visitors traveling more than 50 miles to a given location, removing the bias of residential traffic. Additionally, Arrivalist only captures unique visitors at each attraction once per trip, allowing the company to offer clients the most precise visitation behavior.

"We are thrilled to take our unique tech capabilities in the travel and tourism space and apply them to the ArrivalLIST of Most Visited Places, empowering not only tourism boards and industry partners, but also anyone who wants to understand consumer visitation patterns," said Matt Clement, vice president of marketing and business development at Arrivalist. "Our work has always been about providing unbiased intelligence into consumer behavior, and the ArrivalLIST is one of the many evolutions of our company that seeks to empower our clients' strategic planning."

Today more than 40 U.S. state and over 130 destination and travel marketers are leveraging Arrivalist's findings, empowering clients to make informed choices, and finally making self-reported data obsolete.


Tags: Hotel technology, information technology

About Arrivalist

Media Contact:

Lauren Murray
Media Contact
Arrivalist
T: 414-247-2173
E: lauren.murray@bvk.com
W: http://www.arrivalist.com

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.