Libertador Hotels, Resorts & Spas Debuts Aloft Brand in Peru With Opening of Aloft Lima

Peru, Lima. November 27, 2018

Peru's most distinguished hotel group, Libertador Hotels, Resorts & Spas, is pleased to announce the opening of the 164-room Aloft Lima bringing innovation, modern style and a vibrant new social scene to the Miraflores district. Aloft is Marriott International's innovation incubator for today's savvy global traveler and delivers a fresh approach to the traditional staid hotel landscape. This will be the first Aloft hotel in Peru and the property will feature Aloft's signature bold and stylish design, unique live music programming and tech-forward features such as SPG Keyless entry.

Designed to serve the increasing number of hyper-connected global business and leisure travelers visiting Peru's vibrant capital, the hotel is located in the heart of Miraflores and is part of a new pedestrian-friendly multi-use complex. Guest rooms are gracefully spread among 10 floors with a buzzing social space located on the mezzanine that effortlessly transitions from daytime co-working space to night-time cocktail venue. In this space guests will find Re:fuel by AloftSM, the Aloft brand's all-day “grab & go” station, and the W XYZ® Bar, which serves signature cocktails and light bites and also doubles as a live music venue for the brand's Live at Aloft Hotels and Project: Aloft Star music programs. On the ground floor are two restaurants - Quinoa, serving healthy, vegan-focused options; and Barrio, serving traditional Peruvian food.

Other onsite amenities include Aloft's signature Re:chargeSM fitness center and a Splash pool to unwind and relax. There is also 278 square feet of meeting space. “Aloft was created for today's - and tomorrow's - connected, curious and communal evolving global traveler, and we're thrilled to be debuting the brand in Peru with the opening of Aloft Lima,” said Bridget Higgins, Senior Global Brand Director, Aloft Hotels. “We'll be shaking up the scene with Aloft's unique mix of tech-forward innovation, exciting live music programming and bold design, bringing a totally new experience to business and leisure travelers in Lima.”

“We are pleased to introduce the first Aloft in Peru, which will significantly change the hospitality scene in Miraflores in so many inspiring and vibrant ways,” said Libertador Hotels, Resorts & Spas CEO Jorge Melero. “The Aloft is in an unbeatable location and will serve as an excellent complement to the Westin Lima Hotel & Convention Center in the city's central business district of San Isidro.”

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Sales & Marketing: Selling Experiences

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