Conrad Hotels & Resorts Signs With MR Properties for Conrad Marjan Island Set for 2022 Opening in Ras Al Khaimah, UAE

USA, McLean, Virginia. November 27, 2018

Conrad Hotels & Resorts, Hilton's (NYSE:HLT) global luxury hotel brand, today announced the signing of Conrad Marjan Island Resort, marking Hilton's ever-growing presence in the UAE. Expected to open in 2022, the Conrad property is located on Treasure Island, one of the five man-made islands that makes up the cluster of Marjan Islands located to the west of Ras Al Khaimah.

Located on a pristine beach, Conrad Marjan Island Resort will offer 120 guest rooms including beach and over-water villas. Guests will be able to take advantage of world-class facilities including a fitness center, salon, spa, outdoor pool, tennis courts and a Kids Club. The hotel will also feature an extensive range of dining options including two signature restaurants, a pool bar and beach bar.

“We are excited to grow our presence in the United Arab Emirates and to welcome Conrad Marjan Island Resort to Conrad's growing portfolio,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “The unique, contemporary design of this property will offer a familiar retreat to Conrad guests, while its locale will invite travelers to experience local art, culture and innovation.”

Conrad Marjan Island Resort will join Conrad's nearly 35 properties across more than 21 countries, which all create a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally-connected traveler. Like all Conrad hotels, Conrad Marjan Island Resort will deliver a seamless service that is natural, anticipatory and enhanced by innovation. It is consistent in delivery, flawless in execution and allows guests to personalize every aspect of their experience.

“I am delighted to continue to grow our partnership with Hilton through the signing of Conrad Marjan Island Resort,” said Mohamed Ahmed Ruqait Ali Hassan Ruqait Al-Ali, owner of MR Properties. “Conrad is a leading brand globally and we are delighted to be bringing the brand to Ras Al Khaimah for the first time.”

Conrad Marjan Island will help meet the increased demand of travel to the emirate, along with need for quality, internationally-branded residences. Ras Al Khaimah boasts pristine beaches, historical sites and adventure attractions, such as the world's longest zipline. The emirate's extensive leisure tourism offering makes it a popular destination for local and international visitors alike.

“We are delighted to see Hilton further developing its presence in the emirate with this internationally branded property,” said Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority. “Hilton has long been a pioneer of the hotel industry in Ras Al Khaimah and it is a great addition to Ras Al Khaimah to see Hilton bringing its luxury Conrad brand to Marjan Island." 

To connect travelers to the emirate, Ras Al Khaimah International Airport is welcoming direct flights from a growing number of countries, including Poland, Russia, Luxembourg and the Czech Republic. Ras Al Khaimah is also easily accessible from Dubai International Airport, which served more than 88 million passengers last year, making it the busiest airport in the world in 2017.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.