The Westin Kuala Lumpur Welcomes Gregory Gubiani as Its New General Manager

Malaysia, Kuala Lumpur. November 29, 2018

Gregory Gubiani (Greg), has been appointed as the new General Manager of The Westin Kuala Lumpur. Armed with over 14 years of hospitality experience, Greg will be leading the team to provide a whole new level of experience to its guests and expand the brand further to the local market.

A French national, Greg is fluent in French, English, Italian and is knowledgeable in Spanish and German. He graduated from the School of Tourism and Leisure Management in Strasbourg, France.

With Rooms Division background, Greg kick-started his career as a resort host in an international five-star luxury resort in Maldives and moved on to be a Front Office Manager in French Polynesia.

Greg then joined the then Starwood Hotels and Resorts, now part of Marriott International as Front Office Manager at Le Meridien Noumea, New Caledonia and then to The Westin Melbourne, Australia, where he evolved as Executive Assistant Manager in charge of rooms. Greg took up a 7-month task force stint as Acting General Manager at The Westin Auckland Lighter Quay, New Zealand. He then moved to South East Asia in 2011, by stepping into the Hotel Manager role at Le Meridien Kuala Lumpur before heading off to open Le Meridien Bali Jimbaran, Indonesia as its' General Manager.

Young and dynamic, Greg was spearheading the Aloft Kuala Lumpur Sentral from 2015 to 2018 before venturing to The Westin Kuala Lumpur. Greg's outstanding leadership has won him the Marriott International General Manager Leardership Awards in 2017. Now, Greg is delighted to come back to the Westin Brand for the third time and is looking forward to work with its new team. Greg has the following to say about his enrolment in Westin: “I am extremely pleased to head The Westin Kuala Lumpur, one of the key address in the heart of buzzing Kuala Lumpur. Westin is a brand that I enjoy the philosophy on well-being and a healthy mind for a healthy body. I definitely look forward to provide the best wellness programs to guests and enhance their well-being when they need it the most while travelling.”

Greg favours a cup of coffee­­ or several anytime during the day and enjoys a good squash game on the weekend.

The Westin Kuala Lumpur is located in the pulsating streets of Jalan Bukit Bintang. Its ideal location puts the capital's best shopping, entertainment and local attractions right at your doorstep, which also includes the Petronas Twin Towers that are just minutes away.

Its innovative programs and instinctive service aims to transform every aspect of the stay into a revitalising experience. Indulge in its deliciously wholesome Eat Well menu with options to tempt every palate. Energize in its Fitness Studio, where the industry-leading WestinWORKOUT® gives you plenty of choices for cardio, strength and stretching. Revive in the Heavenly® Bath, where luxurious touches create a spa-like experience. And, of course, experience truly restorative sleep in its world-renowned Heavenly® Bed - an oasis of lush sheets, down and our patented pillow-top mattress.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.