Fornova's Latest Research Reveals Key Opportunities for Hotels to Enhance Distribution and Profit by Improving Allocation and Availability

Research Highlights Hotels Losing Out During High Demand Periods; Fornova Are Launching New Dashboards Addressing Direct Channels in the Fornova Distribution Intelligence Solution.

United Kingdom, London. November 28, 2018

Fornova, a leading provider of distribution intelligence and automation solutions for hotels, have released their latest report on Distribution Trends for impact of availability and allocation management. The report analyses and highlights key trends around allocation and availability management by hotels that are impacting revenue and profitability.

Poor management of inventory allocation to contracted OTA partners can severely impact occupancy and revenue. Similarly, availability issues on can increase risks of overbooking, resulting in higher cost of booking and affect brand perception.

The key findings in the report revealed that the majority share of allocation and availability issues are occurring during wrong demand periods. Hotels were found to be closing channels or not allocating enough inventory to partner channels during low demand periods increasing risk of lost bookings. Similarly, OTAs were found continuing to show availability during sell-out dates for increasing risk of overbookings.

Dori Stein, CEO at Fornova, said, "The impact of poor allocation and availability management can directly impact occupancy and profit for hotels." He continued, "Though relatively only a small percentage of the inventory is affected by these issues - they can have a ripple effect. Poor allocation management can hurt hotel rankings on OTAs. It also creates a poor guest experience which can then impact brand perception and loyalty."

The research also reveals that on average only 15% and 2% of hotels in a chain contribute to nearly 50% each of all allocation and all availability issues, respectively. By focusing on a small group of hotels, chains can realise big impact very quickly.

Fornova are announcing the launch of their brand new dashboards for direct channels in Fornova Distribution Intelligence. The market leading platform that empowers hotels to monitor, benchmark and manage their distribution health has been extended to now include direct channels. Chains and hotels can now quickly identify and address distribution challenges, beyond just rate parity, such as allocation and availability that is affecting their revenues and bottomline.

"Hotels and chains are beginning to realise the importance of looking beyond rate parity, and understand what is really affecting their distribution health and respond quickly." said Ohad Chenkin, VP Product at Fornova, "Having proper monitoring infrastructure and distribution intelligence that can quickly identify and classify underlying issues affecting occupancy and revenue is critical. Our platform and the latest updates are designed to help revenue and distribution teams to be more agile, targeted and prioritise issues that can have big impact."

The detailed report which contains trends, analysis of how availability and allocation management is impacting hotel distribution is available from Fornova as a free download - For more information on our latest updates to Fornova Distribution Intelligence, visit the Fornova website -

Fornova Distribution Trends
Tags: Distribution, Hotels, Revenue, Trends, Market Research, Direct Bookings

About Fornova

Media Contact:

Arunn Ramadoss
Head of Marketing
T: 077-696-01651
Read Our Blog:
Follow us on Twitter:

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.