Fornova's Latest Research Reveals Key Opportunities for Hotels to Enhance Distribution and Profit by Improving Allocation and Availability

Research Highlights Hotels Losing Out During High Demand Periods; Fornova Are Launching New Dashboards Addressing Direct Channels in the Fornova Distribution Intelligence Solution.

United Kingdom, London. November 28, 2018

Fornova, a leading provider of distribution intelligence and automation solutions for hotels, have released their latest report on Distribution Trends for impact of availability and allocation management. The report analyses and highlights key trends around allocation and availability management by hotels that are impacting revenue and profitability.

Poor management of inventory allocation to contracted OTA partners can severely impact occupancy and revenue. Similarly, availability issues on can increase risks of overbooking, resulting in higher cost of booking and affect brand perception.

The key findings in the report revealed that the majority share of allocation and availability issues are occurring during wrong demand periods. Hotels were found to be closing channels or not allocating enough inventory to partner channels during low demand periods increasing risk of lost bookings. Similarly, OTAs were found continuing to show availability during sell-out dates for increasing risk of overbookings.

Dori Stein, CEO at Fornova, said, "The impact of poor allocation and availability management can directly impact occupancy and profit for hotels." He continued, "Though relatively only a small percentage of the inventory is affected by these issues - they can have a ripple effect. Poor allocation management can hurt hotel rankings on OTAs. It also creates a poor guest experience which can then impact brand perception and loyalty."

The research also reveals that on average only 15% and 2% of hotels in a chain contribute to nearly 50% each of all allocation and all availability issues, respectively. By focusing on a small group of hotels, chains can realise big impact very quickly.

Fornova are announcing the launch of their brand new dashboards for direct channels in Fornova Distribution Intelligence. The market leading platform that empowers hotels to monitor, benchmark and manage their distribution health has been extended to now include direct channels. Chains and hotels can now quickly identify and address distribution challenges, beyond just rate parity, such as allocation and availability that is affecting their revenues and bottomline.

"Hotels and chains are beginning to realise the importance of looking beyond rate parity, and understand what is really affecting their distribution health and respond quickly." said Ohad Chenkin, VP Product at Fornova, "Having proper monitoring infrastructure and distribution intelligence that can quickly identify and classify underlying issues affecting occupancy and revenue is critical. Our platform and the latest updates are designed to help revenue and distribution teams to be more agile, targeted and prioritise issues that can have big impact."

The detailed report which contains trends, analysis of how availability and allocation management is impacting hotel distribution is available from Fornova as a free download - For more information on our latest updates to Fornova Distribution Intelligence, visit the Fornova website -

Fornova Distribution Trends
Tags: Distribution, Hotels, Revenue, Trends, Market Research, Direct Bookings

About Fornova

Media Contact:

Arunn Ramadoss
Head of Marketing
T: 077-696-01651
Read Our Blog:
Follow us on Twitter:

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.