Towneplace Suites and Fairfield Inn & Suites in Mobile, Alabama Change Hands, and New Mobile Listing Announced

USA, Atlanta, Georgia. December 03, 2018

A private equity group is building out their coastal Gulf Coast portfolio with the acquisition of two properties in Mobile, Alabama: TownePlace Suites by Marriott and the Fairfield Inn & Suites by Marriott. Hunter Hotel Advisors represented the institutional seller in the transaction.

The properties are located near I-10 and I-65 on the West side of Mobile, and offer the best of suburban comforts within easy reach of downtown Mobile. Close to retail, restaurants, and the University of South Alabama and University of Mobile. Mobile is the birthplace of Mardi Gras in the US, and guests wanting to enjoy this family-friendly version of the celebration can enjoy the suite amenities both hotels offer during the festivities.

Tim Osborne, Vice President at Hunter Hotel Advisors, has worked with the buyer in the past. "The properties and the location fit well into the buyer's profile, and they will renovate the assets to enhance the value," said Tim.

"Hunter Hotel Advisors shares the excitement of this deal with all parties, and are happy to have applied our experience with Marriott branded hotels to the transaction." - Teague Hunter, President, Hunter Hotel Advisors.

Building on their experience in Mobile, Hunter announces that they are marketing another Mobile hotel for sale, the Homewood Suites in Providence Park. This 86 room all-suite property hotel was built in 1997 and offers significant in-place cash flow with operational upside. Tim Osborne, Vice President, and Mayank Patel, Vice President, both of Hunter Hotel Advisors, are handling the sale. Please contact Hunter for additional information.


Homewood Suites, Mobile Alabama
/ SLIDES

About Hunter Hotel Advisors

Media Contact:

Cece Loft
Marketing Director
Hunter Hotel Advisors
T: 770-916-0300
E: cece.loft@hunterhotels.net
W: http://www.hunterhotels.net

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.