Fairfield Inn & Suites by Marriott to Open in Fort Collins, Colorado With General Manager Kelly Laehr at the Helm

USA, Fort Collins, Colorado. December 06, 2018

The 106-room Fairfield Inn & Suites by Marriott in Fort Collins, Colorado is scheduled to open this Thursday, November 29, 2018 with a new decor that provides guests with a feeling of warmth and calm while traveling. Located at 3520 Timberwood Drive in Harmony Commons, the Fairfield Inn & Suites Fort Collins South will operate as a Marriott franchise, owned by WILLCO Development XV LLLP and managed by Spirit Hospitality.

Whether traveling for business or leisure, the Fairfield Inn & Suites Fort Collins South offers guests convenient access to I-25, the Harmony Corridor, Old Town Fort Collins, Banner Health Hospital, Colorado State University, numerous corporate campuses and world-famous breweries. Rates begin at $129 per night.

“Delivering both function and comfort, our new design and decor elevate the Fairfield brand, setting a new standard in the moderate tier category,” said Callette Nielsen, vice president and global brand manager, Fairfield Inn & Suites. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Fort Collins South is a truly stunning example of the brand's contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Fort Collins area.”

The new decor package is warm, timeless, forward-thinking, and inviting with simple nods back to the brand's heritage. Specific elements meant to evoke feelings from the Fairfield Farm include a farmhouse table in the lobby for gathering and connecting, photography from the Fairfield Farm serving as artwork in the lobby and guest rooms, natural materials and unique textures featured throughout, and a history wall in every property showcasing the brand's roots.

The new guestroom design is impactful, unique and addresses the functional needs of the Fairfield guest for a seamless experience. The room was designed with the modern traveler's needs to stay productive on the road in mind without overcomplicating the guestroom. Each room features a modern lounge chair, serving as both functional and comfortable to either work or relax. The artwork in the room takes center stage with the window treatment acting as a focal point, displaying photography taken at the Fairfield Farm. The material is sheer and allows light to pass through the photography, warming up the room and creating a comfortable environment. The guestrooms also feature a mobile desk, a comfortable couch, refrigerator, Keurig coffeemaker and microwave.

Additional hotel amenities include an indoor swimming pool with a whirlpool spa, an exercise room, valet laundry service, complimentary Wi-Fi, as well as fax and copy services, and offers 612 square feet of meeting space to accommodate functions of up to 49 people. A complimentary hot breakfast, featuring oatmeal, scrambled eggs, sausage, make-your-own waffles and other healthy items, such as fruit, yogurt, and whole grain cereals and breads is also available.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.