Hotel Adeline Appoints New General Manager and Director of Sales and Marketing

USA, Scottsdale, Arizona. December 05, 2018

Hotel Adeline, a newly opened boutique hotel in Old Town Scottsdale, announces April Mosley as new General Manager and Rebecca Potter-Smith as new Director of Sales and Marketing.

April Mosley brings more than ten years of hospitality experience to Hotel Adeline. Most recently, Mosley served as the Hotel Manager of the Embassy Suites Phoenix-Tempe for three years. She also served as the Director of Operations for the Doubletree Downtown Atlanta, the Food and Beverage Director for the Marriott Downtown Atlanta, the Food and Beverage Manager for the Doubletree Suites Atlanta Galleria and the Outlets Manager for the Doubletree Hotel Downtown Houston.

Rebecca Potter-Smith joins the Hotel Adeline team with more than 12 years of experience in the hospitality industry. Potter-Smith's most recent position was the Senior Sales Manager at The McCormick Scottsdale. Additional past positions include serving as Director of Catering for Pazzo Ristorante and Conference Services Manager of Hotel Vintage Plaza, both in Portland, Oregon.

ESI Ventures (ESI), owner of Hotel Adeline, reopened the doors of its contemporary yet bohemian style hotel in early 2018 after an extensive renovation, which infused the eclectic style and energy of Old Town Scottsdale into every detail. The hotel boasts 213 guest rooms, four unique food and beverage options including Selfmade, Good & Proper, Straight Up and Freestlye, a trendy pool scene, and ample meeting and event space.

"We are thrilled to welcome April Mosley and Rebecca Potter-Smith to the stellar team at Hotel Adeline," says Brandon Wolsic, Executive Vice President of ESI. "Their tremendous expertise in the hospitality industry will only further enhance the top-notch experience that guests and visitors can expect at Hotel Adeline."

For more information on Hotel Adeline, please call (480)-284-7700 or visit the website at www.hoteladeline.com


About Hotel Adeline

About ESI Ventures

Media Contact:

Lana Baugh
Account Executive
MCA Public Relations
T: 214-654-0402
E: lana@mcaprtexas.com
W: http://www.mcaprtexas.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.