Interstate Hotels & Resorts Adds Management of Three Salt Lake City Properties to Portfolio

USA, Arlington, Virginia. December 17, 2018

Interstate Hotels & Resorts unveils the addition of three new premium branded hotels to its growing portfolio - the Courtyard by Marriott Salt Lake City Downtown, Hyatt House Salt Lake City/Downtown and Fairfield Inn & Suites by Marriott Salt Lake City Downtown in Salt Lake City, Utah. The three new management contracts follow Interstate's news of momentum in Europe, opening the first Staybridge Suites in the Netherlands.

“Interstate is pleased to continue expansion in the greater Salt Lake City area, adding three new premier hotels to our portfolio,” said Interstate Hotels & Resorts President and CEO, Mike Deitemeyer. “As a leading powerhouse in hotel management, we look forward to deploying our successful operating strategies to these properties and delivering exceptional value to our owners.”

Interstate Hotels & Resorts currently manages five properties in the greater Salt Lake City area, extending their portfolio to eight properties. Boasting a central location with easy access to popular destinations, the Courtyard and Hyatt House are directly adjacent to one another just minutes from the Fairfield Inn, and within walking distance of the Gateway Mall, Vivint Smart Home Arena, Salt Palace Convention Center, the Utah Museum of Contemporary Art and Clark Planetarium all located in the greater downtown area.

The Courtyard by Marriott Salt Lake City Downtown features first-class accommodations with 175 guestrooms, including 15 suites, a new state-of-the-art lobby, The Bistro offering healthy choices and an evening bar providing specialty beverages, well-equipped fitness center, indoor pool and whirlpool, and more than 5,000 sq. ft. of meeting and event space.

The Hyatt House Salt Lake City/Downtown features 159 guestrooms, including residentially inspired suites with fully equipped kitchens, an outdoor grilling area, and three separate meeting rooms with more than 1775 sq. ft. of space for special events. Complimentary breakfast is available, with a create-your-own Omelet Bar and chef-inspired options. Guests can access the business and fitness center, grab groceries from the H Market to bring back to your room's kitchen, or enjoy craft cocktails and bar bites at H Bar 24-hours a day.

The Fairfield Inn & Suites by Marriott Salt Lake City Downtown features 120 spacious and modern guestrooms, a state-of-the-art lobby, providing guests with free Wi-Fi and inviting, convenient spaces to work or relax, a hot, healthy complimentary breakfast, fitness center, heated indoor pool and whirlpool, and 950 sq. ft. of flexible event space.

A global leader in third-party hotel management, Interstate Hotels & Resorts' depth of experience across all lodging segments and asset classes drives results in each of its managed hotels worldwide.

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.