Michael Sarkis Joins Jonas Hospitality as Director of Marketing

Jonas Hospitality’s Continuous Growth Drives Increase in Organizational Leadership

Canada, Toronto. December 19, 2018

Jonas Hospitality is comprised of over 5,500 hotels, resorts and spas today that utilize hundreds of technology partners to meet their needs. Springer-Miller Systems™, MSI™ and Bookassist© currently make up the Jonas Hospitality portfolio of companies. Jonas Software™ is committed to continued growth of its hospitality software vertical, and to encompass a variety of best of breed solutions to serve its customers diverse needs.

Jonas Software is proud to formally announce Jonas Hospitality (JH), which represents the future of hospitality software and is dedicated to the diverse needs of hotels, resorts, event venues and spas around the world. From opulent beach and golf resorts to suburban extended-stay hotels, Jonas Hospitality provides industry-leading solutions that serves every segment of the hotel industry.

“At Jonas Club & Hospitality, our goal has always been to provide the best software solutions that truly meet the needs of our clients,” stated Jim Fedigan, Group CEO of Jonas Club & Hospitality. “With the formal announcement of Jonas Hospitality, we have established a complete product offering, designed specifically for the hospitality industry, which positions both ourselves and our customers for great success going forward.”

Strong growth within the Jonas Hospitality portfolio has compelled the company to grow its organizational leadership team, which they have done by bringing on Michael Sarkis as the Director of Marketing. Michael will be working closely with the entire Jonas Hospitality team to further streamline communication across all functional areas as the brand continues to grow and evolve. Michael will be responsible for the planning, organization, and execution of marketing campaigns for Jonas Hospitality, in addition to planning and strategizing to help expand our customer base and thus increase revenues.

With over eight years of marketing experience, four of those years as a Marketing Specialist in the Jonas Construction Division, Michael brings a wealth of experience to his new role as Director of Marketing. Michael holds a Bachelor's Degree in Business Administration & Marketing from York University, and has received numerous certificates and achievement awards along the way. Due to his extensive knowledge and experience within the marketing realm, he will lead and develop marketing techniques that can be utilized throughout Jonas Hospitality to help advance the entire portfolio moving forward. He is very passionate about marketing, and is always looking for new ways to improve and innovate. Jonas Hospitality is very excited to have such an experienced leader join their team and are looking forward to all of the great advancements and growth that is expected in the years to come.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.