L’Auberge Del Mar Names Brian McDonough New Food and Beverage Manager

USA, Del Mar, California. December 20, 2018

L'Auberge Del Mar, A Destination Hotel, has announced that 20-year hospitality veteran Brian McDonough will now serve as this iconic resort's food and beverage manager. McDonough will be managing the resort's two restaurants, signature KITCHEN 1540 and all-day casual eatery Coastline, the classy Living Room Bar, in-room dining and Bleu Bar at the pool. In addition, he will be focusing attention on revamping the wine and cocktail programs and train staff to parlay the stories behind special boutique wines and beverages guests are offered throughout the resort.

“We are very pleased to have Brian on our culinary team. He is a dedicated industry pro who understands how important it is to bring memorable experiences to our guests,” said Summer Shoemaker, director of operations for the 121-room property. “Brian is creating and implementing staff trainings for our wine and beverage service to help L'Auberge Del Mar reach new levels of excellence in this area.”

McDonough has already implemented a new wines by the glass program in the Living Room introducing more boutique, small production wines and champagnes to the offerings chosen to match the boutique, individualistic style of the resort. He is also working on creating special wine dinners to be held in KITCHEN 1540. And the team is working on collaborations with Woodford Reserve to barrel-age a custom whiskey for the resort, and with Tequila Herradura to custom create a bespoke tequila.

Previously, McDonough worked as a sales representative for The Robins Cellars in Williamsburg, Virginia, and at The Tides Inn Resort & Spa in Irvington, Virginia, he served as restaurant and beverage manager. In the beginning of his career McDonough was room service coordinator at Four Seasons Resort Aviara in San Diego and prior to that he did a stint as room service supervisor at La Costa Resort and Spa also in San Diego. He attended San Diego State University, California.

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.