Associated Luxury Hotels International Announces the Addition of Heather Buss as Vice President of Sales, Mid-Atlantic Region

USA, Boston, Massachusetts. January 07, 2019

Associated Luxury Hotels International (ALHI), a subsidiary of Associated Luxury Hotels, which provides global sales services to over 300 luxury hotels and resorts, today announced the addition of Heather Buss as new Vice President of Sales for the Mid-Atlantic region. Based in ALHI's Global Sales office in Washington, D.C., Buss will assist in leading the Mid-Atlantic sales team in creating group business opportunities to grow and strengthen the Associated Luxury Hotels presence.

A respected and seasoned professional, Buss brings 18 years of solid hospitality sales experience to her new role at ALHI. Prior to joining ALHI, she served as Director of Global Sales at Salamander Hotels & Resorts. She has also worked for various Florida-based properties including Villas of Grand Cypress Resort, Omni Orlando Resort at ChampionsGate and Loews Don CeSar. Buss holds a Bachelor of Science degree in Communications from DuPauw University.

"As we continue to focus on offering unique luxury hotel meeting experiences for our customers and new business opportunities for our member hotels, Heather's sales expertise and exemplary track record for elevating the presence of luxury hotels in key markets, make her an ideal candidate for this position," said Mark Sergot, chief sales officer for ALHI.

ALHI has established itself as the leading independent Global Sales Organization serving the North American Meetings & Incentive market, encompassing 30 years of meeting, incentive and convention sales development exclusively for its distinguished Membership. Its distinctive portfolio features high-end hotels and resorts in North and South America, Europe, the Middle East, Africa and Asia, in addition to luxury cruise ships and Destination Management Companies (DMCs) in over 100 locations worldwide.

For more information about ALHI and/or its member hotels and resorts, planners can visit to identify the nearest ALHI Global Sales professional or call the ALHI Group Desk toll-free in the U.S. at 866-303-ALHI (2544).

Tags: personnel appointment, hotel appointment, group sales, meetings and events, luxury hotels

About Luxury Hotels International (ALHI)

About Associated Luxury Hotels

Media Contact:

Claire Kunzman
Anything But Advertising
T: 407-227-8867

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.