Residence Inn by Marriott Set to Open in Nashville, Tennesee Led by General Manager LaShawn Joseph

USA, Nashville, Tennessee. January 08, 2019

The 118-suite Residence Inn by Marriott in Nashville, Tennessee is scheduled to open on Saturday, December 22, 2018 with its upscale, stylish decor that offers flexibility, while creating a unique environment. Located at 3807 Cleghorn Avenue, the all-suite Residence Inn Nashville Green Hills will operate as a Marriott franchise, owned by CHGL Cleghorn Partners, LLC and managed by Chartwell Hospitality of Franklin, Tennessee.

Just five minutes from downtown Nashville and 12 miles from Nashville International Airport, the Residence Inn Nashville Green Hills offers its guests convenient access to The Mall at Green Hills, Bluebird Cafe and Lipscomb University. Rates vary depending on length of stay.

“We are pleased with the continued growth of Residence Inn hotels in the Nashville area,” said Diane Mayer, vice president and global brand manager, Residence Inn. “When on the road for an extended period, our guests need space to spread out, maintain their life's pace and restore their energy to help them maintain a healthy balance and routine while traveling. This new hotel offers them a seamless blend of modern style and functionality that allows them to settle in and thrive.”

The Residence Inn Nashville Green Hills is an all-suite hotel, with upscale, luxurious decor that offers studio, one-bedroom and two-bedroom suites. Guests looking for a revitalizing sleep experience will enjoy the hotel's plush mattresses and crisp linens, while guests focused on being productive will value their suite's large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access. Designed for stays of five nights or more, each suite also has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances.

Extending the feeling of comfortable living on the road, the Residence Inn Nashville Green Hills offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel's grocery delivery service, complimentary Wi-Fi, 24-hour onsite food and beverage market, dry cleaning services, and onsite guest laundry room. The hotel also maintains a business library where guests can fax, copy and print materials, and provides guests with an outdoor swimming pool and fitness center. Additional amenities include a meeting room with floor-to-ceiling windows to allow natural light in, as well as outdoor living space with comfortable seating, a fire pit and Viking grill.

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Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.