Hotel Equities and Park Place Hotel Open New 100-Room Hampton Inn & Suites by Hilton in Snellville, Georgia

USA, Atlanta, Georgia. January 08, 2019

Hotel Equities (HE) just announced the official opening of the new Hampton Inn & Suites Snellville Atlanta NE. HE will manage the 100-room hotel owned by Park Place Hotel, LLC and located at 1905 Pharrs Road. Saun Matthews serves as the hotel's general manager and Erin Ritchie leads the sales team as director of sales.

“We are thrilled to add this new Hampton Inn & Suites hotel to our portfolio,” said Chuck Powell­, senior vice president of operations for HE. “The ownership group went above and beyond during the project's development to ensure the final product exceeds guest's expectations. Using only top-of-the-line materials designed for quality, safety and durability, the result is a hotel the city of Snellville can be proud of.”

The Hampton Inn & Suites Snellville Atlanta NE offers a dynamic 1,600 square feet of meeting space with state of the art audio visual options to make meetings and events memorable. The hotel also offers modern and stylish guest rooms furnished with a fresh Hampton bed® and ergonomically designed work area. Suites are available for guests that need extra space and include a sofa bed. Additional amenities include a state of the art fitness center, outdoor swimming pool, fire pit, 24-hour business center and guest laundry. 

“I am proud to be a part of this new hotel's opening team,” said Saun Matthews, the hotel's general manager. “I look forward to building relationships with our local partners and to offering guests a one-of-a-kind experience while visiting our growing city.”

Saun is a resident of Snellville and a former graduate of Hotel Equities' Management Development Program (MDP). She joined HE as the sales coordinator for a new-build Hilton- hotel in Atlanta and was promoted to front office manager upon graduating from MDP, Hotel Equities' industry leading training program for rising talent. Saun's contributions yielded the award-winning hotel consistent top rankings on TripAdvisor, with the Hilton brand and with shareholder returns.

“Saun's hard work and dedication in her previous role made her stand out among the competition,” said Ronnie DeThomas, co-owner of the hotel. “We are proud to have her lead the team.”

The owners are excited to open the doors of the new hotel, but they are also anxious to make an even larger contribution through civic opportunities. “This is a long-term investment [and just one of several local developments from the duo],” said Richard Swope, co-owner. “Our goal is to build relationships with the local hospitals, police departments, fire stations and other businesses. We want the hotel to be the living room of the community here in Snellville.”

The hotel is located near 2 million square feet of retail space and two Medical Centers, Eastside Medical Center and Lawrenceville Medical Center. The hotel's location will provide guests visiting the city of Snellville with convenient accommodations during their stay. 

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.