Concord Hospitality Opens 176-Room Canopy by Hilton Atlanta Midtown

USA, Atlanta, Georgia. January 09, 2019

Canopy by Hilton, Hilton's (NYSE: HLT) lifestyle brand, officially announces the opening of its bustling Midtown Atlanta location. The hotel is partially owned and operated by Concord Hospitality, developed by Greystar and Whitman.

Canopy by Hilton Atlanta Midtown, which is the first lifestyle hotel of its kind in Georgia, will offer guests thoughtfully-curated local experiences from check-in to check-out.

“Opening this hotel in Atlanta has been such an exciting project,” said Vincent Bucci, chief enthusiast at Canopy by Hilton Atlanta Midtown. “Since breaking ground, we have watched this neighborhood change before our eyes and have become a part of the amazing community of people here. We cannot wait for visitors from all over the world to experience the same Southern hospitality we have come to know and love here in the capital of the South.”

“We are thrilled to introduce Canopy by Hilton Atlanta Midtown as one of our premier properties in the Southeast. Known for its vibrant history, rich culture and community-focused neighborhoods, Atlanta is a natural fit to welcome to the Canopy family,” said Gary Steffen, global head of Canopy by Hilton. “We are delighted to bring our locally-inspired lifestyle brand to this cosmopolitan city and look forward to sharing the Canopy experience with our guests and neighbors in the heart of Atlanta.”

Canopy by Hilton Atlanta Midtown is home to 176 “Just-Right” rooms, including four spacious suites.

For meetings and events, Atlanta is an ideal choice as it is the location of one of the world's most-traveled airports, Hartsfield Jackson, located just 14 miles away from Canopy by Hilton Atlanta Midtown. The hotel has three meeting rooms, offering intimate meetings capabilities as well as a unique outdoor venue for social events such as cocktail receptions.

At Canopy by Hilton, every guest will experience a uniquely curated, local stay.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.