Hospitality Ventures Management Group (HVMG) Chosen as Operator of 116-Room DoubleTree by Hilton Vail, Colorado

USA, Atlanta, Georgia. January 31, 2019

Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, has announced it has taken over management of the 116-room DoubleTree by Hilton Vail, Colorado. The hotel marks the company's 20th hotel addition in 2018 resulting in a record growth year.

“With the exciting addition of the DoubleTree by Hilton Vail, HVMG's portfolio grew more than 50 percent in 2018,” said Robert Cole, president & CEO, HVMG. “With our depth and expertise operating upper upscale, destination properties and resorts, we are well equipped to quickly improve the market share and profitability of this property. We ended 2018 on a high note, which included assuming management of the brand new Hard Rock Hotel Daytona Beach and the opening of the new Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort, and we see 2019 as having further opportunities to grow our portfolio and strengthen our operating results.”

The Vail hotel recently underwent a transformative renovation and conversion to the DoubleTree by Hilton brand. The completely reimaged and “like-new” hotel is located at 2211 N. Frontage Road in Vail, Colo., a short shuttle ride to Vail Mountain Resort, and proximate to Beaver Creek. With a “Mountain Modern” design, the hotel features a lodge-inspired lobby and bar with a ten-foot, double-sided glass fireplace framed by a dramatic LED-accented slate wall and plenty of comfortable/casual and family friendly seating to encourage guests to hangout après ski and after dinner. Decor features natural aesthetics, including wood walls throughout the lobby, bar and great room; front desk framed by a stunning, art-accented, charred wood, wall backdrop; modern, large format, white tile throughout the lobby, great room and corridors; and custom framed prints that provide a sense of place. Guest rooms were designed for skiing families, and finishes are true to the Modern Mountain design aesthetic, featuring wood walls accenting comfy, pleather headboards, “live edge” style wood desks and built-in, wood-trimmed “portals” housing refrigerators, in-room safes and coffee makers. Most regular guest rooms provide daybed sofas that can be utilized for additional sleeping capacity in both double queen and king rooms.

Guests are invited to dine at one of the hotel's three restaurants. Pivot62, housed in the hotel's beautiful lobby with high ceilings and large windows overlooking the mountainside, provides shareable plates and local craft beer. The Westside Cafe, a famous breakfast place among locals and tourists alike, serves casual American classics for three meals daily, and the Casa Mexico offers authentic, made-to-order Mexican food serving lunch and dinner. Guest also can order room service or pick up grab-n-go items from the Colorado Made Market.

“Vail, Colorado has an exceptional reputation as one of the premier locations for winter sports, routinely listed in the top 10 of SKI Magazine's Annual Resort Rankings,” Cole added. “Guests come to the area expecting the latest amenities and luxuries after spending a long day on the slopes. The recent conversion, coupled with our hardworking on-site and corporate support teams, ensures that the DoubleTree by Hilton Vail will be a source of many wonderful memories for leisure, group and business travelers alike.

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Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.