Radisson Hotel Group Signs New-Build 180-Room Radisson RED Located in Miami’s Brickell Neighborhood

USA, Minneapolis, Minnesota. February 07, 2019

Radisson Hotel Group announced the signing of its second Radisson RED in Miami, Fla. The new-build hotel, located at 900 SW 2nd Avenue, will feature 180 guest rooms, along with the brand's signature amenities. Guests can unwind at the rooftop restaurant and bar, OUIBar + KTCHN, boasting panoramic views and a relaxing atmosphere. The lifestyle hotel brand inspired by art, fashion and music provides a bold take on hospitality for the connected traveler.

Each Radisson RED hotel embraces its city by incorporating unique local elements to the stay experience. Located in the vibrant Brickell neighborhood, the hotel will be near fantastic restaurants, art galleries and fashionable boutiques. Construction on the hotel is anticipated to begin early-2020 with plans to open mid-2021. “We are thrilled to bring a second Radisson RED into the dynamic city of Miami, a location that perfectly aligns with the brand's DNA,” said Ken Greene, president, Americas, Radisson Hotel Group. “This hotel will be a top-notch destination catering to business and leisure guests in South Florida's booming tourism industry. This is an excellent way to start the year as we plan to announce more key signings in the coming months, which exemplifies our growth strategy outlined in our five-year plan.”

The signing of Radisson RED Miami Brickell marks the brand's sixth hotel in the Americas. This announcement follows the recent signing of a Radisson RED in Plano, Texas and the opening of Radisson RED Portland Downtown and Radisson RED Campinas. Radisson RED Miami Airport is expected to open late 2019. The brand opened its first Americas hotel in Minneapolis, Minn. There are also locations in Brussels, Cape Town and Glasgow.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.