Midas Hospitality Opens 119-Room Residence Inn Charlotte Steel Creek in North Carolina

USA, St. Louis, Missouri. February 20, 2019

Midas Hospitality - a leading hotel development, management and investment firm - recently opened its third Marriott property in Charlotte, NC. Located at 5110 Trojan Dr., the 119-room Residence Inn by Marriott is a four-story, 82,000-square-foot hotel.

The Residence Inn Charlotte Steele Creek has studio, one-bedroom and two-bedroom suites. The hotel features an outdoor swimming pool, patio with barbecue grill, fitness center, meeting room, and business library. Located in the Steele Creek Business Park next to the Charlotte Premium Outlets, the hotel is conveniently located seven miles from Charlotte Douglas International Airport. 

The hotel will be managed by Midas Hospitality with Henry Schmidlin as General Manager and Sue Wing as Director of Sales. Schmidlin previously served as the Assistant General Manager at another Midas Hospitality-operated hotel, the Residence Inn and Fairfield Inn & Suites located at 2220 W. Tyvola Rd. 

The Residence Inn was built by Midas' sister company MC Hotel Construction, a general contractor specializing in new hotel construction and renovations. Steele Creek Hotel Holdings, LLC is the owner of the property.

“Charlotte is a fast-growing metropolitan area with a strong business climate and sense of community,” said David Robert, Midas Hospitality's CEO and Co-Founder. “It is the perfect environment for vacationing guests and corporate visitors, and we look forward to continuing to serve the region at our newest property.” Robert added that his company will open two more properties in the Charlotte area within the next year.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.