Waldorf Astoria Park City Appoints Adam Heffron as General Manager

USA, Park City, Utah. February 21, 2019

Waldorf Astoria Park City is pleased to formally welcome Adam Heffron as General Manager of the 160-room hotel. In his new role, Heffron is responsible for overseeing all aspects of the hotel including guest experience and day-to-day operations of the property, which features an award-winning spa, Powder restaurant, and nearly 5,000 square feet of function space.

“We are thrilled to welcome Adam to the team at Waldorf Astoria Park City,” said Pascal Duchauffour, AVP Luxury Operations, Americas. “Leading the only luxury, winter-destination hotel in the Hilton portfolio, Adam will continue to elevate the brand's unforgettable experiences, True Waldorf Service, and Team Member Relations while reinforcing innovation and mountain-style focus.”

Mr. Heffron joins Waldorf Astoria Park City with over 18 years of hospitality experience. Born and raised in Maryland, Heffron attended Towson University and obtained a degree in Political Science. In 2011, Heffron joined Hilton Hotels as Assistant General Manager in the D.C area. Since starting with Hilton, he has held several positions at various hotels including General Manager and Director of Operations. Most recently, Heffron served as Hotel Manager at Conrad New York.

Waldorf Astoria Park City is the only luxury hotel located at Vail-operated Park City Mountain, the largest ski & snowboard resort in the United States and an all-season destination. With over 7,300 acres of mountain terrain in the hotel's backyard, and North America's Best Hotel Spa as recognized in 2018 by the World Spa Awards, Waldorf Astoria Park City is the ideal retreat for both adventure and relaxation.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.