Renaissance Hotels With Spire Hospitality Complete Multi-Million Dollar Renovation of Renaissance Minneapolis Bloomington Hotel

USA, Bloomington, Minnesota. February 25, 2019

Renaissance Hotels with Spire Hospitality, one of the nation's leading and most respected hotel management companies, today announced the newly-renovated Renaissance Minneapolis Bloomington Hotel.

“This hotel has long served as a key hub for business travelers to the Minneapolis area,” says Patrick Bissen, General Manager, Renaissance Minneapolis Bloomington Hotel. “The Renaissance brand promises to deliver our guests an unmatched experience, immersing them in an authentic Twin Cities experience, while providing a respite for their visit to the destination.”

Transforming the property with a multi-million-dollar renovation, Renaissance Minneapolis Bloomington Hotel unveils a minimalist design sprinkled with mid-century nuances. Warmly welcoming guests, the lobby and reception feature a palette of diverse textures, remarkable, indigenous decor pieces and artwork and inviting, lodge-like furnishings. All 253 newly-designed guestrooms offer the new Marriott luxury floors and a modern feel with expansive windows to maximize natural light and immerse guests within the local destination. The renovation includes updates to the 4,000 square feet of meeting space, the incorporation of a new Club Lounge, an expanded fitness center and the addition of a new restaurant LARS (Local, Authentic, Relaxed, Social), presenting classic tastes of locally-sourced ingredients with a twist.

Renaissance understands its guests' desires to make the most out of every moment and offers brand signature events like Evenings at Renaissance in its lobby and bar, designed to showcase emerging local talent in music, the arts, mixology, gastronomy and more. For guests looking to discover local flavors and activities, Renaissance Minneapolis Bloomington Hotel features the Navigator whose role is to help guests experience the neighborhood's soul by highlighting handpicked local discoveries. Brand-signature R.E.N. Meetings offer groups an experience beyond a traditional meeting, rooted in creative sensory meeting design and custom-curated local Navigator excursions and networking events.

“With its artful design, vibrant and expansive meeting space and engaging experiences, the hotel embraces the spirit of the Twin Cities intended to be discovered by next generation and frequent business travelers in a new way,” said George Fleck, vice president of global marketing & management, Renaissance Hotels. “We are thrilled to offer guests a sense of clever theatricality and an invitation to uncover hidden gems in the neighborhood for those seeking something unusual and unexpected with each stay.” 

Located just eight miles from the Minneapolis-St. Paul International Airport (MSP) and within close proximity to downtown Minneapolis, the new Renaissance Minneapolis Bloomington Hotel offers versatile and refined meeting space, accommodating up to 200 guests. All meeting space includes wireless high-speed Internet access, cutting-edge audiovisual equipment and gourmet catering menu options. With its sensible location near the Twin Cities, the property provides a convenient location for both business and leisure travelers. Guests enjoy access to popular area attractions including Mall of America, Valleyfair Amusement Park and Mystic Lake Casino.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.