The Pierre Hotel Welcomes Mary Beth O’Connor as New Director of Sales and Marketing

USA, New York City, New York. February 26, 2019

The Pierre New York, A Taj Hotel is pleased to announce that Mary Beth O'Connor has joined the iconic five-star hotel as Director of Sales and Marketing. An industry veteran with over 25 years of experience, Ms. O'Connor will oversee all sales and marketing activities for the property.

“We are delighted to have Mary Beth lead our sales and marketing team," said François-Olivier Luiggi, General Manager "Her expertise and creativity in positioning and driving growth for some of the most renowned global hospitality organizations will help us continue telling the rich, evolving story of The Pierre in an impactful way. The scope of her work—which includes significant on-property experience across all segments—will bring an exciting new dimension to our sales and marketing efforts.” 

Mary Beth O'Connor comes to The Pierre from sbe Lifestyle Hospitality (formerly Morgans Hotel Group), where her roles included Vice President of Global Sales and Regional Director of Sales & Marketing. During her tenure with Starwood Hotels & Resorts Worldwide, she held multiple leadership positions with a particular focus on strategy, innovation and global sales management. As Sales Leader for Starwood's New York City Metro Market, she was responsible for driving sales revenue in excess of $165 million for 11 hotels across four brands. Her on-property roles included supporting two of Starwood's flagship New York properties—as Director of Sales & Marketing for The Westin New York At Times Square and Director of Sales for the Sheraton New York.

“I am thrilled to be joining such an iconic landmark property,” Ms. O'Connor said. “The Pierre sets the bar for five-star service and this is an exciting time as the hotel continues to be a marquis destination for leisure guests, corporate travelers and host for some of the city's most high-profile events.”

In addition to legendary service and elegant accommodations, The Pierre is renowned for its celebrated cuisine and special programming. Along with seasonally-inspired fare at signature restaurant Perrine, the hotel's Two E lounge serves an award-winning afternoon tea while the iconic Rotunda remains one of the city's most spectacular gathering spaces. Entertainment in Two E includes no cover live music three nights a week, a monthly Icons of Jazz series during the winter months and highly acclaimed cabaret series, Broadway At The Pierre, now in its second season.

Ms. O'Connor has a Master of Business Administration in Marketing from New York's Pace University and a Bachelor of Arts degree in French & Political Science from Manhattanville College in Purchase, NY. She is a member of the Travel Industry Association and serves as a guest lecturer at New York University's Jonathan M. Tisch Center of Hospitality. 

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.