Noise Complaints Fixed by Strategic Hotel Soundproofing

USA , Orlando , Florida. February 25, 2019

Embassy Suites Orlando reduced their noise complaints by 80% by installing 167 Indow acoustic commercial inserts. It didn't require any construction or hardware, and they're in the heart of downtown.

Their 8 million dollar renovation project included Indow window inserts as strategic noise reduction. The hotel is in a walkable area near a lot of nightclubs. It's the reason many of their guests stay there, but they knew from the noise complaints that come 10 pm or 2 am, many were just trying to sleep.

Window noise reduction was a main focus during their hotel renovation. Management knew that smart upgrades wouldn't just improve guest experience, but help with return visits, guest reviews, and occupancy. As the article Art + Operations: Experiential Design at its Finest ( asks "How can strategic design help properties rise above the sea of competitors vying for guest loyalty (and dollars)?" It's through thoughtful design and renovation that matches guests' expectations.

Their decision to go with Indow window inserts rather than window replacement was twofold. First, during all this hotel construction, Indow inserts didn't introduce any more construction. They are custom built for the window and install in minutes. Second was price. For a fraction of the money, they could get the same decibel reduction and help with soundproofing hotel windows.

While they were pleased to discover an easier, less expensive solution than window replacement, the management team at Embassy Suites still thought these window inserts might not be their hotel window noise reduction solution. They tested their noisiest room: installing Indow window inserts in a second floor room facing the busiest street. All the managers took turns sleeping there for 90 days. After noticing a substantial reduction in outside noise, they were sold.

"Installation was amazing! You came in and, I want to say, within one day installed 167 windows. I was amazed by that. I thought it would take several days to do."

- Frank, General Manager of Embassy Suites Orlando

Since their installation in 2017, the front desk has reported noticeable difference in noise complaints. Frank said that while outside noise is still their number one complaint, "I would say the number of complaints we get from outside noise has probably dropped 70-80%." Their strategic hotel soundproofing lead to fewer noise complaints, more return visits from loyal guests, which leads to higher satisfaction ratings and higher occupancy.

Embassy Suites Orlando Exterior
Embassy Suites Orlando Interior with Indow Window Inserts
Tags: orlando hotel, soundproofing hotel, hotel renovation, hotel noise complaints, hotel strategic design

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.