Les Clefs d'Or USA President Helps Define Today's Luxury Travel Experience With Forbes Travel Guide

Robert Marks Works to Set the Standards for Exceptional Service as Member of the 2019 Forbes Travel Guide Standards Advisory Committee

USA, Boston, Massachusetts. February 25, 2019

For the second year in a row, Les Clefs d'Or USA President Robert Marks will be serving on the Standards Advisory Committee of the world-recognized Forbes Travel Guide. The committee's purpose is to"enlists some of the brightest stars in the universe of hospitality and luxury brands to be sure our Star Rating standards reflect the most up-to-date guest expectations. The Standards Advisory Committee (SAC), formed in 2013, brings together experts in multiple luxury verticals from around the world to share their perspectives with Forbes Travel Guide. When we refine our Star Rating standards each year, we take their recommendations into account, keeping our perspective fresh and relevant to the discerning guest."

As President, Marks represents over 640 members of the USA chapter of Les Clefs d'Or, the most prestigious association of hotel lobby concierges in the world.

This also marks the first Standards Advisory Committee meeting with the new CEO of Forbes Travel Guide, Mr. Filip Boyen. This year will be focusing on areas that will define a luxury travel experience in today's world, including technology, social media, personalized recommendations, and emotional connections with guests. These are the areas that will define service and traveler experiences for years to come.

"Once again, Les Clefs d'Or has an important front row seat at the table of industry decision-makers," says Mr. Marks. "The entire industry recognizes the importance Les Clefs d'Or hotel concierges have in the future of successful 4 and 5 star hotel operations, and our ability to expand guest expectations and experiences today and in the future."

A native of San Diego, Mr. Marks has been an award-winning concierge for 30 years, and is currently the Chef Concierge at the Omni San Diego Hotel. A winner of the City of San Diego "Hospitality Person of the Year" and the San Diego Concierge Association's "Concierge of the Year" Award, Robert sees his role this year with the Forbes Travel Guide as helping recognize digital and technology trends in the travel industry that will allow Les Clefs d'Or Concierges to further serve their hotel's guests with creativity, knowledge and delight.

About Les Clefs d’Or USA

Media Contact:

Nathan Goff
Director of Public Relations
Les Clefs d’Or
T: 617-469-4397
E: publicrelations@lcdusa.org
W: http://www.hlcdusa.org

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.