Les Clefs d'Or USA President Helps Define Today's Luxury Travel Experience With Forbes Travel Guide

Robert Marks Works to Set the Standards for Exceptional Service as Member of the 2019 Forbes Travel Guide Standards Advisory Committee

USA , Boston , Massachusetts. February 25, 2019

For the second year in a row, Les Clefs d'Or USA President Robert Marks will be serving on the Standards Advisory Committee of the world-recognized Forbes Travel Guide. The committee's purpose is to"enlists some of the brightest stars in the universe of hospitality and luxury brands to be sure our Star Rating standards reflect the most up-to-date guest expectations. The Standards Advisory Committee (SAC), formed in 2013, brings together experts in multiple luxury verticals from around the world to share their perspectives with Forbes Travel Guide. When we refine our Star Rating standards each year, we take their recommendations into account, keeping our perspective fresh and relevant to the discerning guest."

As President, Marks represents over 640 members of the USA chapter of Les Clefs d'Or, the most prestigious association of hotel lobby concierges in the world.

This also marks the first Standards Advisory Committee meeting with the new CEO of Forbes Travel Guide, Mr. Filip Boyen. This year will be focusing on areas that will define a luxury travel experience in today's world, including technology, social media, personalized recommendations, and emotional connections with guests. These are the areas that will define service and traveler experiences for years to come.

"Once again, Les Clefs d'Or has an important front row seat at the table of industry decision-makers," says Mr. Marks. "The entire industry recognizes the importance Les Clefs d'Or hotel concierges have in the future of successful 4 and 5 star hotel operations, and our ability to expand guest expectations and experiences today and in the future."

A native of San Diego, Mr. Marks has been an award-winning concierge for 30 years, and is currently the Chef Concierge at the Omni San Diego Hotel. A winner of the City of San Diego "Hospitality Person of the Year" and the San Diego Concierge Association's "Concierge of the Year" Award, Robert sees his role this year with the Forbes Travel Guide as helping recognize digital and technology trends in the travel industry that will allow Les Clefs d'Or Concierges to further serve their hotel's guests with creativity, knowledge and delight.


About Les Clefs d’Or USA

Media Contact:

Nathan Goff
Director of Public Relations
Les Clefs d’Or
T: 617-469-4397
E: publicrelations@lcdusa.org
W: http://www.hlcdusa.org

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.