KASA Hotel Collection Appoints Pablo Gonzalez as Chief Marketing Officer

Mexico, Tulum. March 07, 2019

KASA Hotel Collection announces the appointment of Pablo Gonzalez as Chief Marketing Officer of KASA Hotel Collection in Mexico. KASA Hotel Collection currently operates one hotel located in Aldea Zama, Hotel KASA Parota Tulum. A second KASA hotel, the Hotel KASA Riviera Maya will open in June, followed by a third in September 2019. Two additional hotels are planned for 2020. Hotel KASA Parota Tulum and Hotel KASA Riviera Maya are both members of Small Luxury Hotels of the World (SLH).

Pablo Gonzalez brings a wealth of hospitality management expertise to KASA Hotel Collection, most recently as Director of Sales and Marketing of Colibri Boutique Hotels in Tulum and Little Corn Island, Nicaragua. 

He is responsible for the positioning of the KASA Hotel Collection and for growth through traditional and digital marketing and management. He will manage a staff of 12 people, with responsibilities ranging from content creation to reservations.

A local expert when it comes to everything Riviera Maya (and especially the beach), Pablo is always on the lookout for fresh ideas in the Yucatan Peninsula to bring to the new hotel group. He prides himself on being able to share spots known only to locals, ones that tourists have not discovered. 

Pablo's business management approach is extremely well balanced, combining outstanding analytical skills with a hands-on style. His more than 15 years in the hospitality industry has spanned virtually all areas of sales and marketing as a group and wedding coordinator, e-commerce manager, national and international group sales manager, FIT sales manager, and director of sales and marketing. His pedigree includes tours at prestigious international hospitality brands including Starwood and Hyatt where he was instrumental in achieving growth and success. Most recently, he served as DOSM for five boutique members of Small Luxury Hotels of the World. He is the recipient of a MBA degree in Hotel Management from Universidad Iberoamericana in Mexico City.

Gonzalez's philosophy is one of exceeding expectations and of creating guest experiences that are truly memorable. A native of Mexico City, Gonzalez understands the complexities and intricacies of the Mexico hospitality market and brings passion and excitement together with hands-on resort experience to his new position. Some of the areas which he plans to focus on include revenue management, staff education, culinary, sustainability, local pride and innovation. 

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.