Meliá Hotels Unveils New INNSiDE Charles de Gaulle Located at Paris’ International Airport

United Kingdom, London. March 11, 2019

Meliá Hotels International, Spain's largest hotel brand, unveils the new INNSiDE Charles de Gaulle located at Paris' international airport.

Opening in February 2019, the 266 room and 10 loft hotel will perfectly embody INNSiDE by Meliá's refreshed identity, providing a design-led urban hotel for travellers looking to combine work and pleasure. Consumers are looking for flexibility and freedom when they travel, and ultimately hotel brands that fit seamlessly with their lifestyle. Relaunching this year, INNSiDE by Meliá is adapting its business strategy to captivate the younger generation of business and leisure travellers, as well as strengthening its leisure and wellness offering.

INNSiDE Charles De Gaulle's striking exterior has been developed by Parisian architects SCAU, whilst renowned French designer Jean-Philippe Nuel has created the interior utilizing natural, raw materials such as wood and concrete throughout. The property's open-plan invokes feelings of freedom, echoed in the printed Acrobats on staff's uniforms created by French artist Sabrina Chess. Chess said: "The idea was to illustrate a universe that offered the possibility of telling several stories of travellers. I imagined them as acrobats moving around…free and happy."

Interior designer Jean-Philippe Nuel has developed this unique airport hotel for guests to recharge their batteries whilst in transit, where guests can work, workout, rest and play, with open lobby spaces ideal for meetings, whether social or business. Guests can relax and unwind in one of the many large armchairs, designed by the Parisian design studio Bouroullec brothers, or enjoy the spacious outdoor terrace.

The lounge features a contemporary glass bar, with mixologists on hand to prepare classic cocktails, such as the bourbon and cherry combination "Catch Me". Guests can also enjoy DJ sets every Thursday - Sunday nights, whether they are relaxing in the hotel or heading out to experience the 'City of Light'.

Visitors with business in mind can let their imagination run wild in one of four meeting rooms, named "Big Ideas Spaces". Innovatively designed to inspire creativity, collaboration and positivity, these meeting rooms feature ping-pong tables, breakout areas, complimentary snacks and the largest of the four offers panoramic views of the Concorde and the airport.

Rooms are contemporary with white furnishings, featuring cosy in-room amenities, including bathrobes and slippers, as well as a luxurious coffee machine, complimentary minibar, with fresh juices and local beer. Smeg fridges will be available to Superior+ guests, packed full of healthy treats, drinks and snacks. Superior+ rooms will also have high-end sound systems and complimentary streaming services.

INNSiDE Charles De Gaulle's restaurant, The Olivine, stays true to Meliá Hotels International's Spanish roots, showcasing the best of Mediterranean fare alongside classic French cuisine. The diverse menu includes quintessentially Spanish dishes such as Iberian Ham with Tumaca, with French favourites including Poached Foie Gras and Parsnip. With health and wellness at the heart of INNSiDE, the 24-hour gym offers InFit classes and is fully equipped with the latest fitness machines, supported by virtual fitness classes, powered by Wexer. 

In line with the INNSiDE brand's commitment to sustainability, INNSiDE Charles De Gaulle does not use single use plastic within the hotel; the bar does not use plastic straws, coasters and business cards are made from recycled card. Bedrooms feature organic cotton linens and towels, kraft paper laundry bags and wooden "do not disturb" signs.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.