Liaison Washington Capitol Hill Acquired by Metrovest Equities and BLDG Management With YOTEL to Take Over Management

United Kingdom, London. March 12, 2019

YOTEL announced the acquisition of the Liaison Washington Capitol Hill hotel by partners Metrovest Equities and BLDG Management. The innovative hotel group will operate the existing premises, which over the next year, will benefit from a full transformation and rebranding incorporating all of YOTEL's signature technology and adaptable design features, including smart cabins (rooms) and stunning multifunctional public spaces.

The hotel currently boasts a position as the closest hotel to the U.S. Capitol Building, putting guests within walking distance to Washington DC's most important attractions including: National Mall, Georgetown University Law Center, Walter E. Convention Center, prominent businesses and 100 embassies; and only three blocks away from Union Station.

"Our rapid global expansion is very exciting and further assert our prominence in the U.S. and on the world stage. We have a proven track record operating globally with hotels in many of the key feeder markets to Washington - Boston, New York, San Francisco and Europe. Expanding our portfolio of hotels in the U.S. also allows for better economies of scale by running operations more efficiently and maximising cross-selling opportunities between all our properties. Furthermore, the hotel offering in Washington is fairly traditional and YOTEL will introduce an entirely fresh 'way to stay' with our cleverly designed cabins and self-contained PADs ideal for extended stays," commented Hubert Viriot, CEO of YOTEL.

"The acquisition of the Liaison Washington Capitol Hill by partners Metrovest and BLDG, furthermore introduces a new development strategy for YOTEL to take over existing hotels and use our adaptable and innovative design, to tailor the experience to the modern traveller," Viriot adds.

The hotel is ideal for both business travellers with significant co-working and private meetings spaces, and leisure travellers, featuring the largest outdoor rooftop pool deck in the city, as well as significant social spaces and a 24/7 gym. The well-known restaurant Art and Soul serving up "farm-to-table" American-Southern Cuisine, will also continue to run alongside the hotel, providing guests with indoor / outdoor and private dining options.

"As a forward thinking and fresh brand, we are confident that YOTEL is the ideal partner for the repositioning of the Liaison Washington Capitol Hill and are committed to a long-term investment in the nation's capital. We feel YOTEL's track record of success in local integration and experience of operating globally will position the hotel to be a leader of hotel innovation and guest experience," said Brandon Tarpey, Managing Director at Metrovest Equities.

Washington, D.C. is the eighth most popular destination in the U.S. with visits forecasted to reach 26.1 million by 2021. There is a strong tourist demand, as well as a need from the large volumes of government entities, contractors and vendors that visit the city for long and short periods of time.

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In a recent global consumers report, 97% of the participants said that customer service is a major factor in their loyalty to a brand, and 76% said they view customer service as the true test of how much a company values them. And since there is no industry more reliant on customer satisfaction than the hotel industry, managers must be unrelenting in their determination to hire, train and empower the very best people, and to create a culture of exceptional customer service within their organization. Of course, this begins with hiring the right people. There are people who are naturally service-oriented; people who are warm, empathetic, enthusiastic, pleasant, thoughtful and optimistic; people who take pride in their ability to solve problems for the hotel guests they are serving. Then, those same employees must be empowered to solve problems using their own judgment, without having to track down a manager to do it. This is how seamless problem solving and conflict resolution are achieved in guest service. This willingness to empower employees is part of creating a Culture of Yes within an organization.  The goal is to create an environment in which everyone is striving to say “Yes”, rather than figuring out ways to say, “No”. It is essential that this attitude be instilled in all frontline, customer-facing, employees. Finally, in order to ensure that the hotel can generate a consistent level of performance across a wide variety of situations, management must also put in place well-defined systems and standards, and then educate their employees about them. Every employee must be aware of and responsible for every standard that applies in their department. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.