Maria Florencia Arenaza Appointed General Manager of Los Sueños Marriott Ocean & Golf Resort, Costa Rica

USA, Bethesda, Maryland. March 13, 2019

With 27 years of experience in the hotel industry, María Florencia Arenaza is the new General Manager of Los Sueños Marriott Ocean & Golf Resort. She began her career in his native Argentina in the hotel Caesar Park Buenos Aires where she played different roles. Later she continued her professional development as Sales Director of the Mexican group Posadas where she made several hotel openings, returned to Argentina in 2005 where she led the sales team of the Sheraton Salta hotel and three years later she participated in the opening of the Sheraton Mendoza, a leisure destination of the South American country.

In 2010, María Florencia returns to Mexico as Hotel Manager of the Westin Resort & Spa in Cancun, two years later she assumes her first position as General Manager at the Sheraton Colonial Golf & Spa Resort Uruguay and later takes the leadership of the Four Points of Montevideo. Her passion and dedication achieved outstanding results in the commitment of the associates of her properties, as well as in their financial returns.

María Florencia has a degree in Tourism and Hospitality from the Technological University of Mendoza, she also has technical training in hospitality and gastronomy from the Ateneo de Estudios Teciarios of Argentina and a Global Executive MBA from EAE Business School, Madrid. She speaks fluent English and Portuguese, and in her free time enjoys yoga and meditation, loves to travel and spend time with her nephews and her faithful cat Violeta.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.