CANVAS Hotel Dallas Appoints Jared Williams as General Manager and Marisol Lopez as Director of Sales and Marketing

USA, Dallas, Texas. March 13, 2019

Dedicated to providing unparalleled service at the newest boutique hotel in Dallas, CANVAS Hotel Dallas today announced its senior management team comprising of Jared Williams as general manager and Marisol Lopez as director of sales and marketing. Each possess extensive understanding of the Dallas market and decades of experience in the hospitality industry.

With more than 13 years of experience across various properties throughout Texas, Jared Williams has earned a well-rounded career, and a proven deep understanding of all facets of hotel management. Previously, Mr. Williams served as general manager for the AAA Four Diamond Highland Dallas. In addition, he earned Hotel Manager of the Year and Hotel of the Year awards at AAA Four Diamond Magnolia Hotel in downtown Houston. He now brings his award-winning leadership to CANVAS Hotel Dallas as general manager.

Marisol Lopez is an exemplary leader in the Dallas hotel scene with more than 15 years of experience. A Texas native, Ms. Lopez's career evolved from director of sales, to hotel manager at NYLO Dallas South Side, to most recently accepting the distinguished role of director of sales and marketing at the new CANVAS Hotel Dallas. Lopez was recognized as Manager of the Year in 2014 and 2016. She led the successful transition of NYLO Dallas into new management with Intrigue Hotels & Resorts by Interstate in October 2018, including the transition and launch from NYLO Dallas to CANVAS Hotel Dallas this year.

Formerly known as NYLO Dallas South Side, CANVAS Hotel Dallas, opened on January 1, 2019. The hotel is home to a first-level restaurant, rooftop bar and lounge, and eclectic dining and meeting space. CANVAS Hotel Dallas is an art-centric home base for modern trendsetters, an inspirational hub for relentless artisans, and a destination for locals to be creatively inspired while enjoying world-class dining and unparalleled skyline views.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.