CANVAS Hotel Dallas Appoints Jared Williams as General Manager and Marisol Lopez as Director of Sales and Marketing

USA, Dallas, Texas. March 13, 2019

Dedicated to providing unparalleled service at the newest boutique hotel in Dallas, CANVAS Hotel Dallas today announced its senior management team comprising of Jared Williams as general manager and Marisol Lopez as director of sales and marketing. Each possess extensive understanding of the Dallas market and decades of experience in the hospitality industry.

With more than 13 years of experience across various properties throughout Texas, Jared Williams has earned a well-rounded career, and a proven deep understanding of all facets of hotel management. Previously, Mr. Williams served as general manager for the AAA Four Diamond Highland Dallas. In addition, he earned Hotel Manager of the Year and Hotel of the Year awards at AAA Four Diamond Magnolia Hotel in downtown Houston. He now brings his award-winning leadership to CANVAS Hotel Dallas as general manager.

Marisol Lopez is an exemplary leader in the Dallas hotel scene with more than 15 years of experience. A Texas native, Ms. Lopez's career evolved from director of sales, to hotel manager at NYLO Dallas South Side, to most recently accepting the distinguished role of director of sales and marketing at the new CANVAS Hotel Dallas. Lopez was recognized as Manager of the Year in 2014 and 2016. She led the successful transition of NYLO Dallas into new management with Intrigue Hotels & Resorts by Interstate in October 2018, including the transition and launch from NYLO Dallas to CANVAS Hotel Dallas this year.

Formerly known as NYLO Dallas South Side, CANVAS Hotel Dallas, opened on January 1, 2019. The hotel is home to a first-level restaurant, rooftop bar and lounge, and eclectic dining and meeting space. CANVAS Hotel Dallas is an art-centric home base for modern trendsetters, an inspirational hub for relentless artisans, and a destination for locals to be creatively inspired while enjoying world-class dining and unparalleled skyline views.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.