Jessica Cook Joins The Lodge at Blue Sky, Auberge Resorts Collection as Director of Sales And Marketing

USA, Wanship, Utah. March 14, 2019

The Lodge at Blue Sky, Auberge Resorts Collection, the new luxury resort opening May 2019 outside of Park City, Utah, announced the appointment of Jessica Cook as Director of Sales and Marketing. Cook brings more than 15 years of luxury hospitality experience and extensive knowledge of outdoor and adventure travel to her new role overseeing sales and marketing efforts for Auberge Resorts Collection's first Utah property. 

"We are delighted to welcome Jessica to the Auberge family," said Mike Minchin, Chief Marketing Officer, Auberge Resorts Collection. "Her passion for the outdoors paired with years of dedicated luxury resort marketing make Jessica uniquely qualified to lead the sales and marketing efforts for what we believe will become one of the great mountain resorts in America."

Cook joins The Lodge at Blue Sky with a background marketing and selling luxury experiential travel, beginning her career in sales and private trip planning for Butterfield & Robinson in Toronto, Canada, followed by both sales and marketing positions for a variety of distinguished properties such as The Ranch at Rock Creek in Philipsburg, Montana, and Aman Resorts' Amangiri and Amangani in Canyon Point, Utah, and Jackson Hole, Wyoming, respectively.

She is a graduate of Queen's University in Ontario, Canada with a Bachelor of Arts in English Literature and received sales accreditation from Canadian Professional Sales Association. In addition, she sits on a number of travel advisory boards lending well-informed perspective to her new role.

"My passion for the outdoors began at the age of seven, when I attended a remote summer camp in Ontario and returned for 12 more summers. These summers inspired me to pursue a career bringing the best of nature to guests seeking authentic experiences," said Jessica Cook, Director of Sales and Marketing for The Lodge at Blue Sky. "I am excited to be a part of the Blue Sky family, where convening with nature is at the core of what makes this mountain escape so special." 

The move to Utah was an easy one for Cook, who spent the past five years in Jackson Hole, where much of her free time was devoted to hiking, biking, fishing and cross-country skiing. Cook's positive energy, love of nature and luxury travel experience align perfectly with the spirit of Blue Sky, where guests can experience luxury as nature intended.

The Lodge at Blue Sky is under development in the Wasatch Mountains outside of Park City and will open in May 2019. Situated on 3,500 secluded acres, the resort will encompass 46 contemporary guest rooms and suites with views of the surrounding mountains. Amenities will include a spa, a signature restaurant, High West Distillery and customized outdoor adventures where guests can experience "Luxury with Wild Abandon." An exclusive concierge lounge in nearby Park City will cater to Alpine skiers' every need. The resort will also feature an equestrian program enhanced by non-profit Saving Gracie Horse Rescue and a variety of meeting and event venues including the Lodge's most impressive indoor/outdoor event space, The Arena, the 30,000 square-foot covered riding arena called The Remuda, The Refectory restaurant at High West Distillery, The Terrace and the intimate Western saloon named Tavern at Blue Sky.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.