Jessica Cook Joins The Lodge at Blue Sky, Auberge Resorts Collection as Director of Sales And Marketing

USA, Wanship, Utah. March 14, 2019

The Lodge at Blue Sky, Auberge Resorts Collection, the new luxury resort opening May 2019 outside of Park City, Utah, announced the appointment of Jessica Cook as Director of Sales and Marketing. Cook brings more than 15 years of luxury hospitality experience and extensive knowledge of outdoor and adventure travel to her new role overseeing sales and marketing efforts for Auberge Resorts Collection's first Utah property. 

"We are delighted to welcome Jessica to the Auberge family," said Mike Minchin, Chief Marketing Officer, Auberge Resorts Collection. "Her passion for the outdoors paired with years of dedicated luxury resort marketing make Jessica uniquely qualified to lead the sales and marketing efforts for what we believe will become one of the great mountain resorts in America."

Cook joins The Lodge at Blue Sky with a background marketing and selling luxury experiential travel, beginning her career in sales and private trip planning for Butterfield & Robinson in Toronto, Canada, followed by both sales and marketing positions for a variety of distinguished properties such as The Ranch at Rock Creek in Philipsburg, Montana, and Aman Resorts' Amangiri and Amangani in Canyon Point, Utah, and Jackson Hole, Wyoming, respectively.

She is a graduate of Queen's University in Ontario, Canada with a Bachelor of Arts in English Literature and received sales accreditation from Canadian Professional Sales Association. In addition, she sits on a number of travel advisory boards lending well-informed perspective to her new role.

"My passion for the outdoors began at the age of seven, when I attended a remote summer camp in Ontario and returned for 12 more summers. These summers inspired me to pursue a career bringing the best of nature to guests seeking authentic experiences," said Jessica Cook, Director of Sales and Marketing for The Lodge at Blue Sky. "I am excited to be a part of the Blue Sky family, where convening with nature is at the core of what makes this mountain escape so special." 

The move to Utah was an easy one for Cook, who spent the past five years in Jackson Hole, where much of her free time was devoted to hiking, biking, fishing and cross-country skiing. Cook's positive energy, love of nature and luxury travel experience align perfectly with the spirit of Blue Sky, where guests can experience luxury as nature intended.

The Lodge at Blue Sky is under development in the Wasatch Mountains outside of Park City and will open in May 2019. Situated on 3,500 secluded acres, the resort will encompass 46 contemporary guest rooms and suites with views of the surrounding mountains. Amenities will include a spa, a signature restaurant, High West Distillery and customized outdoor adventures where guests can experience "Luxury with Wild Abandon." An exclusive concierge lounge in nearby Park City will cater to Alpine skiers' every need. The resort will also feature an equestrian program enhanced by non-profit Saving Gracie Horse Rescue and a variety of meeting and event venues including the Lodge's most impressive indoor/outdoor event space, The Arena, the 30,000 square-foot covered riding arena called The Remuda, The Refectory restaurant at High West Distillery, The Terrace and the intimate Western saloon named Tavern at Blue Sky.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.