Muy’Ono Hospitality Assumes Management of The Placencia Resort

USA, Austin, Texas. March 14, 2019

Muy'Ono Hospitality, an innovative management company for resorts and tour operators in Belize, announced today that it has assumed management of The Placencia Resort. Ideally situated along the Maya Beach coastline in Southern Belize, the 90-room resort is just a short journey away from the quaint village of Placencia, and perfectly positioned to provide access to both jungle and ocean adventures. Providing an all-encompassing vacation experience, the property boasts a picture-perfect pool with swim-up bar and a pristine, private beach. Guests also enjoy various dining options, tennis courts, a marina and pier, a casino, spa services, a PADI 5-Star dive shop, and adventure center.

"With breathtaking Caribbean accommodations, an array of unique food and beverage offerings, immersive activities and more, The Placencia exemplifies all that guests could desire in a vacation destination," said Cortney Lebens, CEO of Muy'Ono Hospitality. "Delivering unique access to Belize and its many natural wonders, the resort embodies Muy'Ono's commitment to providing authentic and distinctive experiences that celebrate the unique culture of the region and appeal to travelers looking for exceptional adventures that cannot be found anywhere else in the world."

The Placencia provides guests with spacious one, two, and three-bedroom accommodations, ideal for couples, families, or larger groups. From its beachfront Villas to its Master Suites, guest rooms provide a calming sanctuary complete with marble bathrooms and expansive areas to relax and unwind after a day in the sun. All rooms boast outdoor living spaces and are equipped with complimentary wi-fi, flat-screen televisions, mini bar and coffeemaker, among other amenities.

Guests can choose to dine at three on-site restaurants and bars, each offering a distinct environment and menu. Open for breakfast, lunch and dinner, Capriccio Restaurant provides farm-to-table dishes that take traditional Italian plates and blends them with a uniquely Belizean touch, all complimented by striking beachfront views throughout the dining experience. Every ingredient comes directly from the sea or from local farms straight to the table, ensuring the highest level of fresh, authentic cuisine. Travelers can also choose to dine outside on the Palm Terrace, providing the same menu as Capriccio with a more casual outdoor atmosphere. Additional dining options include the Pier Bar & Lounge, located over the water serving tropical cocktails and light bites throughout the afternoon and evening, and the Azure Pool Bar, the resort's signature swim-up bar offering a variety of drinks and light pool snacks throughout the day.

For those seeking out adventure, guests can enjoy exclusive complimentary use of the resort's kayaks, paddle boards, bicycles, and other non-motorized water toys. Bookings can also be made for various land and sea excursions, from visiting the resort's private island of Ranguana Caye for the day to zip lining and river tubing down the South Stann Creek River. Guests can also visit the on-site PADI 5-Star Dive Shop to arrange various SCUBA and snorkeling excursions to the second largest barrier reef in the world, as well as access the Placencia Casino adjacent to the resort and The Racquet Club.

If visiting the area by sea, The Placencia Marina is the only superyacht destination marina between Mexico and Roatan and is the only marina in Belize able to berth yachts with up to a 16' draft. The marina is fully supported by The Placencia Resort, and all marina guests have full access to all the services and amenities of the hotel, including any charter flights and helicopter services as needed.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.