Phuket Marriott Resort and Spa, Nai Yang Beach Appoints Gerd Kotlorz as General Manager

Thailand, Phuket. March 14, 2019

Phuket Marriott Resort and Spa, Nai Yang Beach has announced the appointment of Gerd Kotlorz as its new General Manager, effective 25 February 2019.

A German national and highly experienced hospitality professional, Gerd moves to Phuket from Bangkok, where currently holds the position of Area Director of Sales & Distribution for Thailand, Vietnam, Cambodia and Myanmar.

He will take over Phuket Marriott Resort and Spa, Nai Yang Beach from David Ippersiel, who as General Manager successfully led the resort through its extensive refurbishment and opening phase in 2016. Under David's tenure, Phuket Marriott Resort and Spa, Nai Yang Beach was established as one of the island's most desirable beachfront destinations and an award-winning wedding venue. 

Gerd Kotlorz studied aerospace engineering at the Technical University in Berlin, but soon discovered his passion for tourism and hospitality. He spent his formative years working in the aviation industry with major airlines including Pan Am and JAL, taking him to the US and Japan and introducing him to a career in sales & marketing.

Having moved into the hospitality industry, Gerd held a series of senior sales & marketing positions with leading European companies including Maritim Hotels and TUI Hotels. He then joined IHG and spent almost a decade at major hotels in destinations across the world, including Oman, Germany, South Korea, Kenya and the UAE. Gerd arrived in Southeast Asia for the first time in 2011 as Director of Sales & Marketing for the InterContinental Danang in Vietnam.

In 2013 Gerd joined Marriott International. He achieved considerable success in his role as Area Director of Sales & Distribution for Thailand, Vietnam, Cambodia and Myanmar, leading a multinational team and driving strong results.

A passionate photographer and motorcycle enthusiast, Gerd loves travelling around Asia and discovering new sights, sounds and tastes. He devotes his personal time to his wife Julia and his daughter Antonia.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.