Cambria Dallas Hotel Appoints Zach Lybbert as Director of Sales and Marketing

USA , Dallas , Texas. March 12, 2019

Cambria Downtown Dallas, located in the historic Tower Petroleum building and managed by Filmore Hospitality, announces the appointment of Zach Lybbert as Director of Sales and Marketing.

Lybbert joins Cambria Dallas Downtown with over 15 years of experience in hotel sales and marketing and has held various positions throughout the United States. Most recently, Lybbert served as the Director of Sales and Marketing at The Curtis Hotel in Denver, where he lead a dynamic team of sales professionals. Previously to his position in Denver, he served as the Director of Sales and Marketing for Embassy Suites DFW South and the Director of Sales and Marketing for the DoubleTree North DFW.

Lybbert has been awarded various awards throughout his career, including the 2013 Sales Team of the Year Award and the 2013 Director of Sales of the Year Award during his time with Richfield Hospitality.

In his new role, Lybbert will be responsible for building Cambria's brand awareness, spreading the message about the iconic Petroleum Tower building remodel and driving the chic brand of the beautifully restored art deco hotel, Cambria Dallas.

"We are proud to welcome Zach to the Cambria Dallas team," said John Kirtland, Cambria Dallas Downtown's owner. "His passion for driving results and proven expertise in the hospitality industry will be a great addition to the hotel."

Bringing an upscale hotel experience to downtown Dallas, the Cambria Dallas Downtown is designed for the modern traveler with boutique accommodations and tech-minded amenities. This hotel is the 35th Cambria Hotel & Suites property. Cambria Dallas is located at 1907 Elm Street, Dallas TX 75201. For more information on the Cambria Dallas, visit www.cambriadallas.com.



Zach Lybbert
/ SLIDES

About Cambria Dallas Downtown

Media Contact:

Lana Baugh
Account Executive
MCA Group
T: 214-654-0402
E: lana@mcaprgroup.com
W: http://www.hmcapgroup.com

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.