Cambria Dallas Hotel Appoints Zach Lybbert as Director of Sales and Marketing

USA, Dallas, Texas. March 12, 2019

Cambria Downtown Dallas, located in the historic Tower Petroleum building and managed by Filmore Hospitality, announces the appointment of Zach Lybbert as Director of Sales and Marketing.

Lybbert joins Cambria Dallas Downtown with over 15 years of experience in hotel sales and marketing and has held various positions throughout the United States. Most recently, Lybbert served as the Director of Sales and Marketing at The Curtis Hotel in Denver, where he lead a dynamic team of sales professionals. Previously to his position in Denver, he served as the Director of Sales and Marketing for Embassy Suites DFW South and the Director of Sales and Marketing for the DoubleTree North DFW.

Lybbert has been awarded various awards throughout his career, including the 2013 Sales Team of the Year Award and the 2013 Director of Sales of the Year Award during his time with Richfield Hospitality.

In his new role, Lybbert will be responsible for building Cambria's brand awareness, spreading the message about the iconic Petroleum Tower building remodel and driving the chic brand of the beautifully restored art deco hotel, Cambria Dallas.

"We are proud to welcome Zach to the Cambria Dallas team," said John Kirtland, Cambria Dallas Downtown's owner. "His passion for driving results and proven expertise in the hospitality industry will be a great addition to the hotel."

Bringing an upscale hotel experience to downtown Dallas, the Cambria Dallas Downtown is designed for the modern traveler with boutique accommodations and tech-minded amenities. This hotel is the 35th Cambria Hotel & Suites property. Cambria Dallas is located at 1907 Elm Street, Dallas TX 75201. For more information on the Cambria Dallas, visit www.cambriadallas.com.



Zach Lybbert
/ SLIDES

About Cambria Dallas Downtown

Media Contact:

Lana Baugh
Account Executive
MCA Group
T: 214-654-0402
E: lana@mcaprgroup.com
W: http://www.hmcapgroup.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.