NewcrestImage Names Marissa Maguire General Manager & Kendahl Rasnick Director of Sales For Dual Brand AC Hotel & Residence Inn In North Dallas

USA, Dallas, Texas. March 25, 2019

The property, scheduled to open in late June, combines an eight-floor, 150-room AC Hotel with a seven-floor, 150-room Residence Inn in the same building. The two hotels are the first to open as part of an ambitious "lifestyle hotel campus" that is the first-of-its-kind in the country, bringing together four brands and 600 rooms within 50 yards of each other.

Marissa Maguire, who has 12 years of hotel management experience, becomes General Manager of the property, while Kendahl Rasnick, with more than 30 years of experience in hotel sales and marketing, becomes Director of Sales.

Mrs. Maguire has served in management and operations positions at multiple hotels, notably the Hilton Garden Inn as well as the Courtyard by Marriott in College Station; the Courtyard at Houston Galleria; and the dual brand Courtyard and Residence Inn in downtown Houston.

Ms. Rasnick has most recently been with Hilton Worldwide since 2002, where her responsibilities included Director of Sales for Worldwide Accounts and Director of Sales Automation for Small & Medium-sized Enterprises. Her experience also includes serving as General Manager at the AmeriSuites Hotel in Dallas and in sales positions at properties such as the Holiday Inn Select in Dallas and the Holiday Inn Crowne Plaza in Los Angeles.

"Under the day-to-day guidance of Marissa, Kendahl, and the skilled staff they are assembling, our dual brand AC Hotel and Residence Inn will be a unique landmark at the heart of Frisco Station, which is itself a unique 242-acre 'live-work-play' neighborhood," explained Mehul Patel, Chairman and CEO of NewcrestImage.

The dual-brand property at Frisco Station has separate entrances for the AC and for the Residence Inn, with lobbies and registration areas that are separate but connected. There is a single management and sales team, as well as a single housekeeping staff, with personnel thoroughly cross-trained about the distinctive features of both brands.

This new property in Frisco Station continues NewcrestImage's extensive experience with dual-branded properties. The company opened the first dual-branded in the Dallas-Fort Worth metropolitan area in December of 2013 and the first dual-branded hotel in downtown Dallas in October of 2017. 

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The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.