Address Dubai Marina Appoints Eleni Tsolakou as General Manager

United Arab Emirates, Dubai. March 28, 2019

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has appointed Eleni Tsolakou as the General Manager of Address Dubai Marina, the premium luxury waterfront destination overlooking Dubai Marina, under Address Hotels + Resorts.

With over 20 years of experience in the hospitality industry in Africa, Greece, Indonesia and the Middle East, Eleni will be responsible for driving and strengthening the distinctive positioning of the hotel. She will focus on delivering innovative initiatives to achieve higher levels of operational efficiency, guest experiences and unrivalled service standards.

Eleni has demonstrated exceptional leadership, and efficient management in all aspects of hotel operations, in her previous roles as General Manager and other senior positions at international hotels and hotel chains across four continents.

Olivier Harnisch, CEO of Emaar Hospitality Group, said: "Address Dubai Marina has a unique appeal with its prime location in Dubai Marina, one of the world's largest marinas and renowned waterfront lifestyle district. Eleni is a hospitality veteran with extensive multi-cultural experience and an in-depth knowledge of the industry. She brings a refreshing approach, and outstanding acumen that will help in providing distinguishing experiences and upholding the very highest levels of guest service."

Eleni Tsolakou said: "Address Dubai Marina stands out for its sophisticated architecture and design, stylish interiors and award-winning dining venues. Located at the heart of new Dubai, the hotel offers a wide range of amenities that appeal to both business and leisure travellers. Our focus is to ensure that Address Dubai Marina continues to offer superlative guest experiences and be a destination of choice for residents and tourists. We will continue to build on its strengths, while striving to enhance service quality and brand value."

Hailing from Greece, Tsolakou holds a master's degree in hospitality management from Sheffield Hallam University in the UK. She has a proven track-record in implementing innovative approaches to team development and improving competitive positioning of the hotels in the GCC market.

Address Dubai Marina has 200 luxurious rooms and suites and four superb restaurants and lounges, along with state-of-the-art lifestyle amenities such as a spa and spectacular infinity pool. Itis directly linked to the popular Dubai Marina Mall and offers access to several entertainment and lifestyle choices with those in search of sea and sand finding the beach mere minutes away

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.