Jana Yackel Appointed Director of Sales and Marketing for Rosewood Hotel Georgia

Canada, Vancouver, British Columbia. April 23, 2019

Rosewood Hotel Georgia, Vancouver's preeminent luxury hotel, has appointed Jana Yackel as Director of Sales and Marketing. In this new role, Yackel will be responsible for developing and executing innovative sales and marketing strategies for the legendary property.

Yackel joins Rosewood Hotel Georgia with more than 25 years of sales and marketing experience in the hospitality industry. Most recently, Yackel served as regional director of sales and marketing at Executive Hotels & Resorts in the Luxury Division, where she oversaw the opening of several new hotels, including the Exchange Hotel Vancouver and the Seaside Hotel, and managed the revenue stream for these properties as well as Hotel Le Soleil. In previous years, Yackel held several leadership roles in the hotel sales and marketing space, serving as director of sales and marketing for the Hilton Whistler Resort & Spa, the Delta Hotel and Conference Centre and Hilton Vancouver Airport. Yackel also worked as regional director of sales and marketing at River Rock Resort & Conference Centre and, prior to that, was the regional director of sales at Kimpton Group's Pacific Palisades Hotel & Summit Lodge.

"Given her wealth of hospitality sales and marketing experience, Jana was the clear choice for this position and we are thrilled to welcome her to the Rosewood Hotel Georgia team," said Caroline MacDonald, vice president of global sales and marketing for Rosewood Hotels & Resorts. "We are confident that her dedication and regional expertise will prove to be invaluable and take the beloved hotel to new heights."

A graduate of University of British Columbia - Vancouver, Yackel launched her hospitality career at the Westin Bayshore in Vancouver, where she held several managerial positions including sales manager, front office supervisor and catering manager.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.