Jana Yackel Appointed Director of Sales and Marketing for Rosewood Hotel Georgia

Canada, Vancouver, British Columbia. April 23, 2019

Rosewood Hotel Georgia, Vancouver's preeminent luxury hotel, has appointed Jana Yackel as Director of Sales and Marketing. In this new role, Yackel will be responsible for developing and executing innovative sales and marketing strategies for the legendary property.

Yackel joins Rosewood Hotel Georgia with more than 25 years of sales and marketing experience in the hospitality industry. Most recently, Yackel served as regional director of sales and marketing at Executive Hotels & Resorts in the Luxury Division, where she oversaw the opening of several new hotels, including the Exchange Hotel Vancouver and the Seaside Hotel, and managed the revenue stream for these properties as well as Hotel Le Soleil. In previous years, Yackel held several leadership roles in the hotel sales and marketing space, serving as director of sales and marketing for the Hilton Whistler Resort & Spa, the Delta Hotel and Conference Centre and Hilton Vancouver Airport. Yackel also worked as regional director of sales and marketing at River Rock Resort & Conference Centre and, prior to that, was the regional director of sales at Kimpton Group's Pacific Palisades Hotel & Summit Lodge.

"Given her wealth of hospitality sales and marketing experience, Jana was the clear choice for this position and we are thrilled to welcome her to the Rosewood Hotel Georgia team," said Caroline MacDonald, vice president of global sales and marketing for Rosewood Hotels & Resorts. "We are confident that her dedication and regional expertise will prove to be invaluable and take the beloved hotel to new heights."

A graduate of University of British Columbia - Vancouver, Yackel launched her hospitality career at the Westin Bayshore in Vancouver, where she held several managerial positions including sales manager, front office supervisor and catering manager.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.